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Advertising Analyst

Cox Media Group


Location:
Atlanta, GA
Date:
09/20/2017
2017-09-202017-10-19
Job Code:
1712881
Cox Media Group
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Job Details

Company Cox Media Group
Title: Advertising Analyst
JobID: 1712881
Category: Advertising
Industry: Cox Media Group
Job Type: Full-time

Description

Your analytical skills, project management experience, and attention to detail are needed as an essential partner in executing and managing advertising sales initiatives. As an Initiative Analyst for the local and regional sales divisions, you will analyze and provide recommendations, manage project plans, and vet new opportunities alongside the Strategic Initiatives team to support sales and revenue growth. You will utilize market research and intelligence, dive deep into product development, and support your recommendations with data analysis to guide initiative projects towards maximized profitability.  This role reports directly to the  Strategic Initiatives Manager.
  • 70%: Support revenue initiative, project development and execution
  • 20%: Product and process management; monitoring and reporting on projects after implementation
  • 10%: Other strategic support duties, as needed
    Tasks
  • Provide analytical support for designated sales initiatives including, but not limited to, market/competitive analysis, historic revenue performance/variance, strategic pricing models with all possible outcomes, and target account building
  • Ensure the timely and accurate adherence to each initiative project timeline; hold stakeholders accountable for deliverables, schedule updates/meetings, organize effective internal communication plans
  • Work with Advertising Operations teams to Implement advertising initiative tracking
  • Monitor and report on current sales initiative performance including Boost, Ninja, ACT and
    $100k+ pitches; responsible for revenue tracking documentation twice per year including report distribution to managers and directors
  • Product manage existing products and/or processes including magazine, native & sponsorships, and serve as a liaison to IdeaBar
  • Support Strategic Initiatives Manager in all initiative, project and product launch tasks including strategic planning and analysis, vendor negotiations, aggregation/presentation of marketing research, prototype development, promotion plans, pricing models and P&L development
  • Identify and present opportunities for increased revenue and profitability beyond existing categories and market share

Qualifications

Education: Bachelor's degree
Two years' work experience demonstrating the desired skill set
  • Strong analytical and project management skills
  • Ability to handle multiple tasks under deadline pressure
  • Ability to learn quickly and to thoroughly understand the operations, revenue/cost structures and market conditions of the newspaper and media ecosystem
  • Demonstrated ability with analyzing and solving problems/using data to support recommendations
  • Ability to establish effective working relationships with all levels of the organization
  • Excellent verbal/written communication skills
  • Demonstrated ability to define/undertake work assignments with minimal supervision
  • Evidence of good judgment, creativity, inquisitiveness and perseverance in past work or educational experience
  • Strong spreadsheet and PowerPoint knowledge required, experience with NCS and Salesforce.com is a plus
  • Multimedia experience across both digital and print platforms is preferred

COX- 161



About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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