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Advertising Strategist

Cox Automotive


Location:
Dallas, TX
Date:
08/17/2017
2017-08-172017-09-16
Job Code:
1711968
Cox Automotive
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Job Details

Company Cox Automotive
Title: Advertising Strategist
JobID: 1711968
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for an Advertising Strategist to join our team in Dallas, TX.

The Advertising Strategist will be responsible for advising clients on digital marketing best practices aligned with Dealer.com’s websites and its products and services; will develop strong business relationships with clients through relevant action planning, will manage media budgets and strategic partnership to deliver desired marketing results; and will work closely with Autotrader Advertising Consultants and other COX sales staff to ensure clients have a phenomenal experience using Dealer.com products and services.

Your Role:

  • Manage client accounts as required, advising clients on digital marketing best practices aligned with Dealer.com’s websites and its products and services
  • Have solid engagement account reviews with each client at least once per month
  • Advise on website digital marketing best practices via web analytics, conversion optimization and digital retailing
  • Develop strong business relationships with clients through relevant action planning, managing media budgets and strategic partnership to deliver desired marketing results
  • Provide and analyze Weekly/Monthly Reporting, which includes: budget pacing, book of business analysis (high risk/active & happy, etc.), KPI progression – (account reviews/metrics/retention/cancelations)
  • Conduct web-based client meetings daily to meet target retention and media spend goals
  • Send bi-weekly emails to every client as part of on-going client communication
  • Work closely with Autotrader Advertising Consultants and other COX sales staff to ensure clients have a phenomenal experience using Dealer.com products and services
  • Up/Cross sell current clients on current and new feature/product developments
  • Support cross departmental/business unit activities with reporting and analysis to support the growth of all Cox Automotive business

Qualifications

Required experience:

 

  • 2 or more years of proven relationship management, customer service, sales, digital marketing or automotive related business experience in a professional work environment
  • Strong teambuilding skills with demonstrated problem solving abilities
  • Strong verbal and written communication skills
  • Highly client oriented with outstanding interpersonal and product presentation skills
  • Highly organized, proactive, and self-starting
  • Able to predict client and organizational needs proactively
  • Comfortable managing and optimizing accounts with large budgets
  • Able to resolve client issues efficiently, effectively, and expeditiously
  • Proficient with Microsoft Office, especially Excel and PowerPoint
  • Post-secondary education/degree or equivalent work experience

 

What We Look For:

 

  • 6 months to one year experience in Associate Advertising Strategist role preferred
  • Google AdWords, Bing Ads and Google Analytics certifications (must obtain within 90 days of completing Account Management new hire training if not already certified) preferred
  • Previous automotive, media or media sales / support experience preferred

 

About us:

 

 

Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.


Organization: Cox Automotive

Primary Location: US-TX-Dallas-13737 Noel Rd

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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