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Annuities VP, Marketing Strategic Solutions Management

Prudential


Location:
Shelton, CT
Date:
12/08/2017
2017-12-082018-01-06
Job Code:
421538
Prudential
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Job Details

Position Title: Annuities VP, Marketing Strategic Solutions Management
Job Code: 421538
Job Location: Connecticut-Shelton
Description:

Prudential Financial, Inc. is a multi-national financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. Prudential's businesses offer a variety of products and services, including annuities, life insurance, retirement-related services, mutual funds, asset management, and real estate services. For more information, please visit www.prudential.com.

 

The VP, Marketing Strategic Solutions Management will be the primary advocate and owner of the marketing end-to-end process including defining market strategies and value propositions, leveraging market and customer insights to segment and identify market and customer opportunities, and will lead all go to market strategies both pre-and post-launch.  Reporting to the Head of Annuities Marketing, the VP, Marketing Strategic Solutions Management will use their financial services acumen to drive marketing ideation and solutions that will meet customer needs. Responsible for managing marketing strategy, programs, campaigns and launches, the VP will develop initiatives in conjunction with, communications, product, customer experience, sales and service to enhance customer interest and allegiance, increase retention, and drive market growth and sales initiatives.

 

Overall Responsibilities will include:

  • Working with business leaders to create an annual agenda of key priority areas for customers.  This may include identifying and targeting specific industry segments, customer demographics, or product lines.  
  • Designing and implementing a comprehensive “end-to-end” marketing strategy and mindset and connectivity across all marketing actions.  
  • Driving internal marketing communication and partnership with sales to influence the distribution strategy, drive campaigns and initiatives, and support annual sales goals.
  • Investigating new technologies, metrics, and trends to identify customer value propositions and drive marketing excellence in the financial service industry.
  • Test and learn marketing campaigns and capabilities and measure consumer/customer interactions and impact through feedback.
  • Utilize data research and analytics to build awareness of consumer segments and develop segmentation strategies.
  • As a thought leader, drive customer loyalty, retention, and support brand awareness in partnership with the VP, Brand Strategy and the VP, Customer Experience.


  • Bachelor’s degree required. MBA preferred
  • Proven years of financial services experience leading strategic marketing initiatives to include measurements/metrics, collecting customer/partner feedback, and annual planning.
  • Ability to drive ideas from concept to successful implementation and maintenance.
  • Strong experience in a leadership role with exceptional leadership skills.
  • Demonstrated ability to build a high performing team.
  • Proven experience creating/executing direct-to-consumer engagement strategies and measurable successes in large financial organizations.
  • Strong knowledge of research tactics and techniques
  • Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies, communicate and persuade constituencies towards specific program/organizational actions and initiatives
  • Quick study of complex problems and a highly-organized approach to finding high impact solutions
  • Location flexible to Shelton, CT or Newark, NJ.
  • Must be able to travel as needed to multiple business sites (25% )

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
Apply on the Company Site
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