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Assistant Customer Marketing Manager, RD

PepsiCo Inc.

Shanghai, VA 23110
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Job Details

Auto req ID: 140552BR
Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto to find more career possibilities in PepsiCo China.


  • Drive Pepsico China Foods business growth profitably with strategic customers through insights based in store solutions.

Responsibilities and Measurements:
  • Develop and translate brand strategies & objectives, customer and shopper insights into business building opportunities with specific customers.
    • Work with insights/category development team to understand latest shopper insights, and develop insights based in store solutions
    • Transform brand objectives and customer input into innovative shopper engagement program.
    • Build account specific customer marketing plans to deliver category/brand objectives.
    • Integrate channel play book together with customer plan
  • Work with Account managers to ensure excellence in-store activation and delivery of business plan.
    • Lead execution of plans and activities through customized strategies.
    • Actively get input from account managers of both BU and MU to ensure the programs are feasible and able to deliver desired the business result at reasonable cost.
    • Timely evaluate each shopper marketing program to accumulate knowledge for China Foods for further improvement
  • Develop strong relationships with customers at marketing and activation level.
    • Regularly communicate with customer team to understand customer objectives in terms of business growth and shopper engagement.
    • Actively involve key decision makers at customer in shopper programs development and then get their endorsement for smooth in store execution.
    • Actively share the result and learning of each shopper marketing program to strengthen partnership with customer.

Working Relationships:
  • Internal
    • Report to customer marketing manager
    • Key Account Team
    • Marketing Team
    • Trade Marketing Team
    • Insights and Category Management Team
    • MU Trade Marketing Team
    • Commercial Finance Team
  • External
    • Key customers
    • Creative Agency


  • University graduate or above
  • Fluency in English and Mandarin
  • Advanced user of Word, Excel, Power Point, Access
  • Strong knowledge on marketing concept
  • Strong analytical, strategic and logical thinking skills
  • Good inter personal skills
  • At least 5 years experience on marketing/trade marketing in FMCG industry
  • Have some O2O sense or experience is best

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
","city":"Shanghai","state":"Shanghai Municipality","country":"China","country_code":"CN",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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