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Associate Director Brand Insights - Eden Prairie, MN

UnitedHealth Group

Eden Prairie, MN
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Job Details

734074 Associate Director Brand Insights Eden Prairie MN

Associate Director Brand Insights - Eden Prairie, MN (734074)

Position Description

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)


This critical role will report to the Vice President, Brand and Experiences, and will lead consumer insights and analytics that guide strategic brand plans, inspire impactful advertising, and measure campaign performance across a modern media mix.


Primary Responsibilities:


  • Craft and lead insights and analytics learning plans that help set brand strategy for Optum
  • Serve as a strategic advisor across a variety of brand initiatives, effectively integrating and leveraging collective brand insights to impact outcomes
  • Develop and lead insight plans that inspire creative development and assess potential
  • Understand industry trends and best practices to help curate an innovative mix of insights and analytics capabilities for brand campaign testing and measurement
  • Collaborate across the enterprise, especially across insights teams, to share and leverage best practices, uncover partnership opportunities and identify efficiencies
  • Actively engage with internal stakeholders and external agencies to insights and enhance results at each stage of the creative process
  • Measure campaign performance and impact across the media mix.  Help identify new strategies and opportunities for optimization
  • Be an effective storyteller, sharing learnings across the organization and influencing marketing decisions by senior leaders and across capabilities and segments
  • Partner with business lines in developing insights plans and ing learnings for Optum sub - brands
  • Provide functional thought leadership to our marketing, insights, and analytics functions
  • Build strong relationships and foster collaboration across advertising, media, research, and analytics agencies



Required Qualifications:

  • Bachelor’s degree
  • 10+ years’ experience consumer insights, strategic brand planning, or marketing analytics
  • 6+ years’ experience focused on brand advertising development, research insights and analytics

Preferred Qualifications:

  • MBA
  • Experience with B2B, B2C and B2B2C audiences
  • Marketing measurement experience such as brand tracking or media mix modeling
  • Mix of corporate, research agency, and / or ad agency experience
  • Experience with social media and digital analytics

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.



Job Keywords: Associate Director Brand Insights, B2B, B2C, B2B2C, Eden Prairie, MN, Minnesota

Job Details

  • Contest Number734074
  • Job TitleAssociate Director Brand Insights - Eden Prairie, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentOptum Corporate

Job Location Information

  • Eden Prairie, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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