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Associate Director- Corporate Brand Marketing


Bentonville, AR 72712
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1026169BRReq ID:1026169BRCompany Summary:What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 260 million customers and members visit our 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It's all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.Job Title:Associate Director- Corporate Brand MarketingEmployment Type:Full TimeCity:BENTONVILLEState:ARPosition Description:Walmart Marketing is a leader among world class marketing departments. Marketing leads the customer insights, strategy development, customer journey, communications as well as instore and online experience for the 140 million U.S. customers that shop at Walmart every week. Whether instore or online Walmart is serving customers changing needs of retail. We welcome you to be a part of the next great innovations in retailing.

As an Associate Director- Corporate Marketing, you will be the lead for high profile television and media integrations. These national brand moments advance Walmarts brand

strategy and reputation with customers and stakeholders. Integrations include big cultural moments like the Oscars and ongoing programing of Ellen Show.

Responsibilities include:

Developing reputational strategies including partnership with media and creative agencies to identify key cultural moments that Walmart should be a part of.

Developing and executing store-centric local community program so our store associates can bring to life their stores role within the community.

Evaluating, managing and advancing the NPS of Walmart through partnership with Global Customer Insights and Analytics to identify drivers of NPS.

Recommending and implementing key initiatives across the department and company to make the most meaningful impact on NPS growth.

Implementing the Associate Value Proposition and workplace branding to reinforce Walmarts purpose in the work our associates do.

Developing strategies and executing tactics to reinforce Walmarts price leadership among consumers at the best touch points.

+ Develops and manages key supplier partnerships on new and existing marketing initiatives

+ Develops overall department, segment or category annual operating plans (AOPs)

+ Drives the execution of multiple business plans and projects

+ Ensures business needs are being met

+ Identifies business needs

+ Manages large-scale marketing initiative development and execution (for example, In-Store merchandising, advertising, media plans, promotional events)

+ Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity

+ Provides supervision and development opportunities for associates

+ Stewards the Walmart brand

Minimum Qualifications:

+ Master's degree in Business Administration or related field and 4 years experience in Marketing or a related field OR Bachelor's degree in Business, Marketing, or related field and 7 years experience in Marketing or related field OR 11 years experience in Marketing or related field.

Additional Preferred Qualifications:

+ 1 year of supervisory experience.

+ 2 years marketing experience in a consumer packaged goods or retail environment.

Category:Marketing Hourly/Salary:SalaryShift:0Division:WalmartDivision Summary:At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainabilityand everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industriesall while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Requisition Template:Home Office
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