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Associate Director of Search Engine Optimization


Dallas, TX
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Job Details

Company AT&T

Job Title Associate Director of Search Engine Optimization

Jobid att4-6067164

Location: Dallas, TX, 75219, USA

Description SEO/SEM expert to manage all search engine optimization and marketing
activities. Responsible for managing all SEO activities such as content
strategy, link building and keyword strategy to increase rankings on all major
search networks.

**Key Roles andResponsibilities**

Execute tests, collect and analyze data and results, identify trends
and insights in order to achieve maximum ROI in paid search campaigns. Track,
report, and analyze website analytics and PPC initiatives and campaigns. Manage
campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies. Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization. Research and
implement search engine optimization recommendations. Research and analyze
competitor advertising links to develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly
implemented on newly developed code. Work with editorial and marketing teams to
drive SEO in content creation and content programming. Recommend changes to
website architecture, content, linking and other factors to improve SEO
positions for target keywords.

**Job Contribution**

Will report to the Director of SEO who is a direct report to the Vice
President of Digital Strategy.


Proven SEO experience; Proven SEM experience managing PPC campaigns
across Google, Yahoo and Bing; Solid understanding of performance marketing,
conversion, and online customer acquisition; In-depth experience with website
analytics tools (e.g, Google Analytics, DOMO/Tableau, NetInsight, Omniture,
WebTrends); Experience with bid management tools (e.g., Click Equations, Marin,
Kenshoo, Search Ignite); Experience with A/B and multivariate experiments;
Working knowledge of HTML, CSS, and JavaScript development and constraints;
Knowledge of ranking factors and search engine algorithms; Up-to-date with the
latest trends and best practices in SEO and SEM


Bachelor’s degree or equivalent experience in a related field, Advanced
degree preferred

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