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Associate Director, Primary Research - Eden Prairie, MN or Telecommute

UnitedHealth Group

Eden Prairie, MN
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733352 Associate Director Primary Research Eden Prairie MN or Telecommute

Associate Director, Primary Research - Eden Prairie, MN or Telecommute (733352)

Position Description

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)


The Market Research & Competitive Intelligence Team at Optum is seeking an experienced research professional with exceptional primary research methodology skills, proven analytical abilities, hands-on experience in developing strategy and aptitude for managing complex research projects.  This role will develop relationships across the Optum Marketing through primary research support.  From problem identification to assessing trends to providing actionable insights, this position has a key responsibility in supporting our business initiatives.


Manage and direct complex quantitative and qualitative research from end to end, including writing surveys and moderator guides, coordinate execution staff, lead the analysis and oversee creation of effective research reports and internal client deliverables including development of major findings and strategic implications.


You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.


Primary Responsibilities:

  • Facilitate focus groups, conduct interviews and surveys
  • Develop primary research strategies that meet or exceed business need
  • Manage and foster vendor relationships
  • Manage outsourced primary research from scoping process to final delivery
  • Execute tradeshow competitive intelligence strategy
  • Create, build, and nurture relationships with marketing leadership, strategy, and product leadership, and beyond to build understanding of the ultimate clients, to include persona testing and marketing
  • Consult with internal business partners. Understand business objectives and develop research plans to effectively address informational needs, from project design to final recommendation
  • Communicate findings to business partners through presentations, reporting and meeting participation
  • Be able to determine best research approach for specific research situations
  • Build strong partnerships with internal business clients
  • Develop executive summaries for upper management
  • Conduct ad - hoc reporting and analyses
  • Act as a team player contributing to the success of a strong Market Research & Competitive Intelligence Team


Required Qualifications:

  • Bachelor’s degree
  • 7+ years of experience managing quantitative and qualitative primary research
  • 5+ years of experience managing projects / strong project management skills
  • 3+ years of experience with the ability to synthesize large amounts of data identifying trends and opportunities.  Skilled at translating data in to actionable recommendations for business partners 
  • Strong team building skills
  • Strong business acumen
  • Demonstrated success in primary research
  • Willing to travel up to 50%

Preferred Requirements:

  • Master’s degree
  • Demonstrated understanding of marketing issues
  • Customer satisfaction / brand perception experience
  • Healthcare industry exposure
  • Proficiency with Excel and PowerPoint

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)


*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.



Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.






Job Details

  • Contest Number733352
  • Job TitleAssociate Director, Primary Research - Eden Prairie, MN or Telecommute
  • Job FamilyMarketing and Advertising
  • Business SegmentOptum Corporate

Job Location Information

  • Eden Prairie, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelYes, 50 % of the Time
  • Telecommuter PositionYes
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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