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Associate Manager, Consumer Insights & Strategy-Gatorade

PepsiCo Inc.

Chicago, IL
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Job Details

JobId: 116693BR
Job Title: Associate Manager, Consumer Insights & Strategy-Gatorade
Location: Chicago, IL
Category: Marketing / Communications


The Associate Manager of Consumer Insights and Strategy on the Hydration business for Gatorade reports to the Director of Consumer Insights and Strategy in the Gatorade division, located in Chicago.

The Associate Manager will support the Gatorade hydration business and will be responsible for representing the Gatorade consumer and influencer (e.g. coaches and athletic trainers) in business planning and tactical development. He or she will support base business brand strategy, in-market product tracking, commercialization of new Gatorade hydration innovation and lead learning across our influencer and youth efforts.

A combination of quantitative and qualitative storytelling (including syndicated sales data and consumption/equity tracking) will be especially critical to this role. In addition, the successful candidate will synthesize consumer feedback, influencer (coach/athletic trainer) feedback, athlete needs and more to provide a holistic understanding of in-market product and communication performance. Cross-functional collaboration will be critical as the candidate will work cross-functionally with brand marketing, marketing communications, influencer and youth activation teams, R&D and other cross-functional partners.
The successful candidate will have a background in consumer insights and an in-depth understanding of syndicated sales data.

Key Accountabilities of the role include:

  • Working closely with the brand team to provide thought leadership and set brand strategy for future direction of hydration portfolio
  • Assessing ongoing base business performance, inclusive of syndicated sales and panel data, primary consumer and influencer research, equity trends and ad hoc research issues
  • Consumer insights and strategy for close-in new product commercialization, collaborating with cross-functional partners in brand, R&D and supply chain
  • Subject matter and cross-functional expert on high school and elite coach and athletic trainer landscape to guide tactical planning and ongoing strategy for athlete development


  • Bachelor's Degree
  • 4+ years of relevant marketing research experience in a consumer packaged goods company
  • Significant experience with syndicated sales data (IRI/Nielsen experience)
  • 4+ years ongoing quantitative tracking experience (brand health tracking, consumption tracking, etc.)
  • Excellent written and verbal communication skills required with ability to translate multiple data sources into actionable insights

Key attributes of the successful candidate will be:

  • Collaborative and team-oriented: Ability to develop strong relationships with internal partners and research suppliers ensuring research process delivers against objectives. Develop relationships where viewed as \"trusted advisor\" who helps guide organization in making better decisions
  • Self-motivated multi-tasker: ability to independently manage multiple research projects at once, delivering actionable insights within budget
  • Analytical: strong analytic thinking skills combining upfront hypothesis generation and results interpretations against business issues
  • Innovative: ability to think outside the box and creatively solve problems
  • Influential: ability to influence and drive consumer agenda across organization at multiple levels
  • Flexible: ability to operate in ever-changing environment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 116693BR",
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