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Associate Marketing Analyst - Pepsi Sports Marketing (NFL)

PepsiCo Inc.


Location:
White Plains, NY
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
125755BR
Apply on the Company Site
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Job Details

JobId: 125755BR
Job Title: Associate Marketing Analyst - Pepsi Sports Marketing (NFL)
Location: White Plains, NY
Category: Marketing / Communications

Description:

The Pepsi Beverages Company Sports Marketing team is looking for a passionate, creative, high-energy and results-driven Associate Analyst to support Pepsi's NFL marketing platforms. This unique position will provide significant exposure across Pepsi Marketing and develop executional, partnership and strategic planning skills.

The accountabilities of this role are focused on supporting and managing the various aspects of Pepsi's NFL partnerships and assets including our league, team and athlete relationships. Pepsi's investment in the NFL is a significant enabler for our business and portfolio transformation priorities, therefore it is imperative that we build and leverage our premier relationships within the NFL to connect our brands with the passion points of fans. This Associate Analyst position will assist the Senior Manager of Sports Marketing in planning and executing the annual marketing plans surrounding Pepsi's football partnerships.

This role will require travel to industry and partner meetings and events. Many of these travel occasions occur on nights and weekends, when sports events naturally occur.

Key Accountabilities

  • Collaborate with cross functional teams (i.e. Brand, Media, Digital, Packaging, Legal, Trademark, Consumer Relations) to plan, facilitate and execute Pepsi football commercial and creative deliverables including retail programs, TV/radio, point of sale, customer and digital
  • Support relationships with key NFL league, team and athlete partners, managing and maximizing assets that come along with each
  • Track with agency partners the execution of contractual assets within our partnerships
  • Evangelize sports within Pepsi marketing
  • Facilitate partner and agency status meetings
  • Continual immersion in and monitoring of the sports industry to identify new opportunities to engage fans and partners



Qualifications / Requirements:

  • Bachelor's Degree Required
  • Prior sports marketing experience
  • ​Relevant internship experience
  • Experience working in sports industry
  • Experience working with retail industry or food and beverage a plus

Preferred skills:

  • Strong oral and written communication skills, critical thinking, and analytic skills
  • Effective project management & project leadership skills
  • Results-oriented with the ability to complete projects in a timely manner
  • Ability to interact professionally with colleagues of various levels in the organization
  • Curious, proactive and thrives in a change environment
  • Ability to work independently

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 125755BR",
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