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Brand Activation Analyst (Brand Manager)

PepsiCo Inc.


Location:
Ezbet Nafie, Cairo Governorate
Date:
04/14/2018
2018-04-142018-05-26
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Job Details

Auto req ID: 143557BR
Job Description

PepsiCos strength is its people. Winning together is all about respect for one anothers unique traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.
Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lays and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
At PepsiCo, every day is an adventure and an opportunity for personal and professional growth. Apply today and discover the possibilities at PepsiCo.

Main Purpose:
Drive In-Market Performance of a specific brand within a specific Commercial Unit (CU) by full ownership of the commercial agenda of this brand from a volume/revenue/profitability stand-point, while being in-line with the overall Develop agenda of the brand.

Accountabilities:

  • Annual Operating Plan (AOP) Commercialization for a specific Brand for a Market Unit (MU):
    • Commercialize and adapt AOP to suit the specific market needs of the brand and the MU.
    • Focus on driving the commercial objectives of the brand and CU, within the AOP set by the Develop team.
    • Present and align Activate Marketing Manager / Director.
  • Support all Market Specific / Activate plans of a specific brand for a specific CU:
    • Lead on all aspects for Activate plans from development to in-market execution.
    • Align Activate Marketing Manager / Director on plans.
  • Support on all adaptation / in-market execution of Develop rolled-out innovations/ plans/campaigns for specific brand:
    • Commercialize / develop in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
  • Drive brand Economics / P&L:
    • Ensure that all brands economics for existing business is in-line with CU business objectives
    • Manage new innovations with financial planning team to ensure all launches are in-line with CUs profitability direction
    • Lead on brand specific productivity projects to meet overall companys P&L targets
  • Brand / Innovations Capex Requirements:
    • Responsible for leading the commercial aspect of any brand Capex investments requirements
  • Lead on Performance monitoring:
    • Responsible for periodically reviewing brand performance KPIs via the various tools available, to identify possible issues and develop plans/tactics to address them.
  • Brand Advertising & Marketing (A&M) Budgets:
    • Responsible for liaising and aligning with finance control team.
    • Ensure no over spending occurs on any of the projects and on overall brand budget.

Qualifications/Requirements

Qualifications / Requirements:

  • Bachelors degree in Business Administration/Marketing/Economics from a reputable university
  • Minimum 6 years of relevant experience preferably in FMCGs
  • Ability to create Brand Plans
  • Excellent understanding on all brand related researches and consumer testing protocols
  • Good knowledge of agencies work structure, roles and responsibilities
  • Fluency in English and Arabic languages
  • Strong Analytical, interpersonal, communication and leadership skills

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
","city":"Nasr City","state":"Al Qhirah","country":"Egypt","country_code":"EG",
Apply on the Company Site

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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