Brand Engagement Manager - Media & Digital Strategy
Job Title: Brand Engagement Manager - Media & Digital Strategy
Location: White Plains, NY
Category: Marketing / Communications
Brand Engagement Manager - Media & Digital Strategy (NA Beverages)
The PepsiCo North America Beverages Media & Digital Strategy team is responsible for the development and implementation of integrated marketing communications strategies across PepsiCo's US Beverage portfolio with the goal of best connecting PepsiCo's brands with consumers. The group is accountable for maximizing PepsiCo's significant media investment while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. The Media Strategy group also owns the day-to-day relationship with the media community, media planning and buying agencies and ultimately serves as liaison between the media marketplace and PepsiCo's marketing department.
Reporting to the Director, Media & Digital Strategy & Investment, the Manager position in Media & Digital Strategy will support the Director of CSD's (Carbonated Soft Drinks) and internal marketing constituents. Further, they will help lead the agenda on ensuring the highest level of engagement between PepsiCo brands and consumers. This individual will be accountable for bringing brand strategies to life through media by designing fully integrated, consumer relevant and cross-platform communication plans that meet overall business objectives. Additional responsibilities include assisting PepsiCo's beverage brands in bridging the gap between creative ideas and media execution by challenging the status quo, elevating the role communications planning plays in the marketing mix earlier in the creative process and fully integrating media strategy into brand strategy.
Manage and leverage PepsiCo media budgets to develop impactful and creative ways for the Company to break through the clutter, maximize investments and drive effective and efficient ROI.
Provide guidance on individual brand/campaign launches and campaigns working to best use media to meet brand marketing goals.
Leverage knowledge of both traditional and emerging media platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business.
Lead execution across all media platforms both on a national and regional level partnering with Pepsi's bottling partners to translate chosen media strategies into appropriate communications plans on a local, market-by-market basis.
Collaborate cross-functionally within the organization and with external partners to ensure executional excellence of innovative integrated marketing plans
- Bachelor's degree required; advanced degree preferred.
- Minimum 5 to 7 years' experience in media required; experience in social or digital media strongly preferred.
- Agency experience strongly preferred.
- Candidate should be able to work in a fast paced, entrepreneurial environment that is constantly evolving
- Ability to effectively manage needs across multiple marketing teams and their respective creative teams
- Candidate should have a strong knowledge of the current and emerging media landscape as well as a vast understanding of effective digital strategies, tactics and experience managing digital executions/campaigns.
- Candidate should possess strong communication skills and be confident in working with cross-functional teams.
- Ability to travel up to 10% required
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.
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