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Brand Manager, Aqua Minerale

PepsiCo Inc.

Moscow, ID
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Job Details

Auto req ID: 142753BR
Job Description

Support the development of brand strategies and overall marketing plans for the brand
Aid in developing integrated marketing communications/marketing mix that includes: positioning, targeting, pricing, 4 P/4C; develop and execute creative part in support of the brand
Conduct market research and identify and track market trends in energy category; produce competitive analysis materials comparing products with its key competitors
Arrange necessary brand / category studies and researches together with Insights team
Assist in monitoring brand health metrics and support the development of new brand tracking across energy category
Make post research evaluation and business recommendations
Develop and Lead the NPD projects from idea generation to implementation
Manage the day-to-day activities associated to all marketing efforts, including, project management, new product development, design upgrade and cross-functional implementation
Develop and execute Trade Marketing initiatives in collaboration with Trade Marketing Department. Responsible for BTL and in-store promotions, POSM and displays.
Make post project evaluations and analyze effectiveness of consumer and trade marketing initiatives
Develop monthly, quarterly and annual marketing reports for management
Assist with financial projections and marketing budgeting process; manage budget and financial related to marketing campaigns
Assist SBM with third party agencies and suppliers: Marcom, creative& design agencies. Collaborate with a wide variety of functional areas such as sales, R&D, procurement, marketing, design, and operations to execute specific marketing plans for each assigned title
Participate in key sales and marketing presentations as necessary


Work experience: 2+ years of experience in brand marketing with big international FMCG companies)
Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
Strong analytical skills
Knowledge of market and product researches: retail audit, advertising tracking, different ad hoc studies;
Knowledge of marketing theory
Basic knowledge of finance (P&L, cost structure)
Result-oriented, strong team player
Good communication and presentation skills
Initiative and creative ability
Fluency in English is a must (both writing and verbal)

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"Moscow","state":"Moscow","country":"Russian Federation","country_code":"RU",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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