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Brand Manager

Pfizer


Location:
Chaoyang Qu, Beijing Shi 100096
Date:
01/26/2018
2018-01-262018-03-02
Pfizer
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Job Details

CNS Marketing - (Senior) Brand Manager Portfolio Strategy & Development







POSITION SUMMARY



CNS is a strategic and high growth area for Pfizer China. In depression, we have the global #1 SSRI (Zoloft) and the gold standard SNRI (Effexor) within our portfolio and we have the only approved atypical IM antipsychotic for schizophrenia agitation in China. We are looking to aggressively grow this key therapeutic area in the coming years and this role will play a key role in making this happen.



Portfolio Strategy & Development is responsible for overall CNS portfolio strategy, developing key portfolio growth drivers, assessing portfolio progress versus objectives, facilitating access, and managing lifecycle management - with the objective of maximizing franchise value and meeting earing and revenue objectives.







The (Senior) Brand Manager is responsible for



-Input to to development of portfolio and brand strategies, key growth drivers, tactics, and platforms to optimize portfolio value



-Conduct market research to dig market insights and support new growth initiatives



-Develop key business metrics and track progress towards target and governance between cross functional teams in identifying and solving issues



-Facilitate access strategy and execution, especially around bidding and hospital capping



-Work closely with sales on optimal support required, structure, target setting and FTE allocation



-Drive new business models to meet emerging opportunities and business needs



-Manage & execute the integrated program for CNS



-Support Op Plan process across portfolio



-Manage life cycle management including product extensions, new product development and exploring new business development opportunities



-Interface with global and regional teams to leverage global best practices and support from global programs







Qualifications



Bachelor degree in Medical , Science, or Business, Master degree and MBA preferred



or above years marketing experience



Proficient oral and written English







TECHNICAL SKILLS REQUIREMENTS



Marketing analysis and strategic thinking



Marketing, Customer and Competitor Insight



Strategic and Operational Business/Marketing Planning



Data analysis, interpretation and communications



Marketing Execution



Performance and Program Metrics



Demonstrates business acumen



Prioritization -among/across brands



Cross-functional communication



Acts decisively



Seizes accountability



Holds people accountable



Self-awareness



Commits to "One Pfizer"



Interpersonal skills



Collaboration/negotiationN: Not Applicable - (China)



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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