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Brand Manager/

Pfizer


Location:
Chaoyang Qu, Beijing Shi 100096
Date:
01/26/2018
2018-01-262018-03-02
Pfizer
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Job Details

POSITION SUMMARY







Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.



Responsibilities



1. Execution of brand tactitcs



Translate brand strategies to POA for responsible brand as supporter;



Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;



2. Develop brand promotional materials and training



Develop brand DA, promotional slides, publication if needed and internal traing materials;



Train Field Force on product strategy and POA;



3. Support to develop brand plan & management & cross-functional leadership



Analyze market trend, competitors situation to support developing brand strategy;



Explore customer insight and brand value proposition to support developing brand strategy;



Track progress towards brand target timely;



Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc







POSITION RESPONSIBILITIES



Accountable



Flawless execution in marketing activities and manage project independently;



Develop brand promotional materials and internal training materials;



Sales training;



Actively participate campaign development;







Shared Accountability



BP & Op Plan and influence sales targets and brand A&P allocations;



Develop marketing mix & POA;



Interface with cross-functional team;







ORGANIZATIONAL RELATIONSHIPS



RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)



Market Access Lead



Medical Affairs Lead



GCO Marketing services, Business Analytics & Insights (BAI)







EDUCATION AND EXPERIENCE



Qualifications:



Bachelor degree or above, major in Medical or Medicine



Good command of oral & written English



1-3 years marketing experience or 2 years DM/local marketing experience







TECHNICAL SKILLS REQUIREMENTS



Indicate the technical skills required and/or preferred, as applicable.



Expect candidates to demonstrate these competencies:



Functional/Technical Skills



Acts Decisively



Seizes Accountability



Grows Self



Change Agile



Self Awareness



Commits to "One Pfizer"



Peer Relationships







Expect candidates to demonstrate these commercial /management competencies



Market, Customer, and Competitor insight



Strategic and operational business/Market planning



Market Execution



Marketing Innovation



Data analysis, interpretation and communication



Performance and program metricsA career at Pfizer offers opportunity, ownership and impact.







All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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