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Brand Manager/


Chaoyang Qu, Beijing Shi 100096
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Job Details


Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.


1. Execution of brand tactitcs

Translate brand strategies to POA for responsible brand as supporter;

Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

2. Develop brand promotional materials and training

Develop brand DA, promotional slides, publication if needed and internal traing materials;

Train Field Force on product strategy and POA;

3. Support to develop brand plan & management & cross-functional leadership

Analyze market trend, competitors situation to support developing brand strategy;

Explore customer insight and brand value proposition to support developing brand strategy;

Track progress towards brand target timely;

Support cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc



Flawless execution in marketing activities and manage project independently;

Develop brand promotional materials and internal training materials;

Sales training;

Actively participate campaign development;

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations;

Develop marketing mix & POA;

Interface with cross-functional team;


RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)

Market Access Lead

Medical Affairs Lead

GCO Marketing services, Business Analytics & Insights (BAI)



Bachelor degree or above, major in Medical or Medicine

Good command of oral & written English

1-3 years marketing experience or 2 years DM/local marketing experience


Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical Skills

Acts Decisively

Seizes Accountability

Grows Self

Change Agile

Self Awareness

Commits to "One Pfizer"

Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insight

Strategic and operational business/Market planning

Market Execution

Marketing Innovation

Data analysis, interpretation and communication

Performance and program metricsA career at Pfizer offers opportunity, ownership and impact.

All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio-pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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