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Brand Manager - Cheetos, Doritos, Twisties & Quakers

PepsiCo Inc.

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Job Details

Auto req ID: 142038BR
Job Description


Partner Marketing Director to develop multi Non-Potato Chip marketing strategies and core platforms.

Owns Cheetos, Doritos, Twisities & Quakers brand Strategic Plan leads the AOP roll up and supports key actions.

Leads via consumer insights, calendar focus, development processes and mass communication creative excellence.

Builds a balanced (by brands and by time) portfolio of unassailable strength in our bottler business.


Understand consumer insight of Overall Snack Market, focusing in Extrude segment.

Implement and execute marketing activities according to AOP and marketing calendar, inc . PR .

Manage A&M spending to be in line with AOP

Coordinate with advertising agency on above - and - below - the line activities / inc . research agencies .

Monitor brand health and marketing movement to update team, especially, teens market

Coordinate with internal partners, i . e . Procurement, Trade Marketing to get alignment on key marketing activities

Leadership in Projects and NPDs.



  • Bachelor Master Degree in related field
  • 5 year experience in Marketing, both NPD and Brand Activations
  • Leadership skills, able to lead team and drive actions
  • Innovative thinking: able to lead team in new ways of thinking and execution
  • Good relationship building and teamwork
  • Good planning and managing performance of self
  • Initiative and flexible
  • Work well under pressure
  • Good command in both Thai & English
  • Computer literature in Microsoft Office

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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