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Brand Manager, Lipton Ice tea

PepsiCo Inc.

Moscow, ID
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Job Details

Auto req ID: 143265BR
Job Description

Brand Manager, Lipton Ice Tea, Russia

PepsiCo is home to some of the worlds biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Endless Career Possibilities. We believe our marketers should have diverse experiences, not only prior to joining but also while they are working here. That is why we offer a best-in-class developmental program where all of our marketers rotate to learn all aspects of our diverse businesses and brands.

As Brand Manager you have the translation of the strategies into actionable plans that maintain momentum and drive sustainable growth. This role includes management of multiple consumer touch points for the brand Lipton Ice tea and unique experience to work in Joint Venture PepsiCo Lipton International crossing two corporate cultures PepsiCo and Unilever.

Key Accountabilities:

  • Deliver sustainable growth of Ice tea business in Russia & Lipton BH KPI's
  • Contribute and execute annual Lipton Ice tea plan
  • Manage briefing, development and execution of all BTL activations for Lipton Ice tea: sampling, events, national consumer promos, Taylor-mades activations for Biggest National Key accounts such as Magnit, X-5, Dixi, etc.
  • Drive Lipton Ice tea digital agenda and e-commerce
  • New product development
  • Collaborate with sales, R&D, Insights, SC to implement brand strategic plans


Qualifications / Requirements

  • Min. 2 years in Brand Marketing with proven business results
  • Good analytical skills (sees connection in data, trends, quickly analyzes complex problems)
  • Fluent English, strong presentation skills
  • Strong project management and leadership skills
  • Demonstrates willingness to take on challenges
  • Team players and good networker, high energy profile
  • Willingness to stay in BM role to broaden functional experience for at least two years

Relocation Eligible: Not Applicable
Job Type: Temporary
","city":"Moscow","state":"Moscow","country":"Russian Federation","country_code":"RU",
Apply on the Company Site

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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