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Campaign Specialist

Cox Media Group


Location:
San Antonio, TX
Date:
09/20/2017
2017-09-202017-10-19
Job Code:
1714375
Cox Media Group
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Job Details

Company Cox Media Group
Title: Campaign Specialist
JobID: 1714375
Category: Advertising
Industry: Cox Media Group
Job Type: Full-time

Description

Manage daily fulfillment of assigned Owned & Operated and non Owned & Operated digital       campaign elements. (35%)
Effectively communicate with third-party vendors and corporate fulfillment partners about     campaign performance daily. 
Develop ongoing campaign reports (excel, pdfs, and reporting tools) in order to prepare recaps to meet client needs for information. 
Strategically manage campaign expenses to achieve CMG goals for profitability. 

Perform essential data-entry necessary to execute any media sale or program. (25%) 
Complete order entry for radio and digital sales using WideObit & VCreative. 
Learn and effectively navigate sales systems and tools to be able to provide ongoing support to sales management and account executives. 

Develop proposals and other collateral material. (15%) 
Create effective sales collateral for client presentations using PowerPoint and/or other design tools. 
Put together strategic digital pricing recommendations for proposals. 

Leverage reporting systems to generate (and explain) custom reporting for sales leadership (using proprietary, Miller Kaplan, & X-Ray). (10%) 
Effectively build intuitive report templates in Microsoft Excel.
Clearly and concisely explain the metrics and takeaways to sales leadership (story telling).  

Execute various other projects as assigned to ensure daily operations are handled appropriately and promptly. (10%)
This includes - filing, copying, ordering supplies, mail distribution, folder management, event badge assembly. 
Collaborate with other colleagues to ensure workload demands are met and effectively & efficiently distributed. 

Serve as “vendor captain” over assigned third party digital vendors. (<5%)
Liaison between vendor and CMG Houston Radio. 
Partner with Digital team to ensure clear communication of all best practices associated with vendor and product are effectively distributed across the sales organization. (preparing sales collateral updates) 
Participate in training and education programs, and effectively share takeaways with the greater team.  

Assist in the reconciliation of expenses with various third party vendors. (<5%)
On a monthly basis – effectively navigate Excel and various banking systems to audit charges to CMG,
Identify and reconcile/problem solve and communicate any issues. 

Provide assistance on B2B marketing efforts. (<5%)
Responsible for guest list tracking for any external client events. 
For inbound marketing – manage a lead list to effectively document closed sales. 
Perform any other necessary tasks in support of B2B marketing. 


Qualifications

Bachelor’s Degree in Marketing, Communications or something related preferred.

 

This position requires 2+ years of experience. The position also requires and individual to have working knowledge of the media and marketing industry. At least 1 year of marketing or media internship (with positive references) preferred.  


Candidates must also be proficient in Microsoft Suite of products such as Excel, Word, Publisher, 365, Outlook and PowerPoint. Digital (Google Analytics, Google Adwords Certificate ,search engine marketing , search engine optimization, social media applications, mobile in-App experience is highly-preferred, as well as experience with WordPress or any other digital design or web production platform.

COX-120 


 



About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-TX-San Antonio-8122 Datapoint Dr Ste 500

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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