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Category Marketing Manager, Pharmacy

Walmart


Location:
San Bruno, CA 94066
Date:
02/01/2018
2018-02-012018-03-09
Walmart
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Job Details

970711BRReq ID:970711BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Category Marketing Manager, PharmacyPosition Summary:Walmart Global eCommerce is seeking a talented Category Marketing Manager to oversee the strategic development and day-to-day management of Pharmacy category marketing programs. The Marketing Manager is responsible for planning and executing programs that will grow the e-commerce Pharmacy business. The Marketing Manager will work with cross-functional partners and his/her manager to develop and implement strategies to acquire new Pharmacy customers, to increase share of wallet for current Pharmacy customers, and to differentiate and drive customer preference for Walmarts online Pharmacy.



Specific responsibilities include:

Marketing Strategy and Planning (30%). Leverage insights to capture business opportunity.

-Collaborate with cross-functional partners (Pharmacy retail team, site experience, creative content, Stores team) to identify opportunities to differentiate and drive preference for shopping Pharmacy at Walmart.com, to acquire and retain new Pharmacy customers, and to drive loyalty and frequency among current Pharmacy customers.

-Develop and advocate innovative solutions to customer issue/need(s) that present an opportunity for the category business. Combine customer and category knowledge with analysis of current opportunities to develop tactical strategies that will drive value for the business (e.g. revenue, increased share of wallet, higher CLTV). Own annual operating plan for Pharmacy, adapting category strategies/tactics as needed to deliver on business goals/KPIs even as the business environment shifts.

-Partner with Category Marketing Lead for Heath & Wellness to drive cross-channel shopping and increased AOV for Pharmacy customers.



Voice of the Customer (10%). Turn customer information into actionable insights.

-Leverage a wealth of primary and secondary customer data sources to surface and identify actionable Pharmacy customer insights. Become the go-to resource or expert on e-Commerce and omni-channel customer audience(s), and develop an insights-driven point of view that will inform targeted program strategies and tactics.



Marketing Execution and Optimization (60%). Bring strategies to life in market and optimize for ROI.

-Gain cross-functional alignment by building and defending the case for proposed category strategies and their potential impact on the business. Leverage formal processes and informal relationships to refine and hone your category program strategies and set them up for success.

-Manage the implementation of category programs to maximize business results. The Marketing Manager sets the vision and path forward for the execution of category marketing programs and facilitates efficient deployment of the same. Requires strong project management and leadership skills (e.g., identifies milestones or progress checkpoints, involves key stakeholders and cross-functional leadership as appropriate, understands project dependencies and parallel work streams, anticipates tracking and analytics requirements).

-Continually measure and optimize programs to drive long-term results. Persist and follow through after launch to adapt or pivot strategies per the business environment or performance against expected/estimated results, and/or to extend the learning and customer insights derived from the in-market program



Position Description

Own the Pharmacy marketing strategy from development through execution

Day to day project management of all online Pharmacy marketing programs

Work cross-functionally with retail, creative, store, and corporate teams to ensure Pharmacy projects are on track for delivery

Report on all campaign analytics and draw clear conclusions of performance to inform new projects

Deliver on set KPIs (ex. ROI, CAC, qualified impressions and traffic, etc)

Support Category Marketing Lead for Health and Wellness across all marketing programs for the category

Travel ~5-10% (mostly to home office, Bentonville, AR and Hoboken, NJ or San Bruno CA)City:SAN BRUNOState:CAPosition Description:Walmart Global eCommerce is seeking a talented Marketing Manager to own the strategic development and management of Pharmacy marketing. The Marketing Manager is responsible for planning and executing programs that will grow the e-commerce Pharmacy business and will work with cross-functional partners to develop and implement strategies to acquire new Pharmacy customers, to increase share of wallet for current Pharmacy customers, and to differentiate and drive customer preference for Walmarts online Pharmacy.



The position is based in San Bruno, CA or Hoboken, NJ.



Specific responsibilities include:



Marketing Strategy and Planning (30%). Leverage insights to capture business opportunity.

Collaborate with cross-functional partners to identify opportunities to differentiate and drive preference for shopping Pharmacy at Walmart.com.

Develop and advocate innovative solutions to customer issue/need(s) that present an opportunity for the category business. Combine customer and category knowledge with analysis of current opportunities to develop tactical strategies that will drive value for the business.

Own annual operating plan for Pharmacy, adapting category strategies/tactics as needed to deliver on business goals/KPIs even as the business environment shifts.

Partner with Category Marketing Lead for Heath & Wellness to drive cross-channel shopping and increased AOV for Pharmacy customers.



Marketing Execution and Optimization (60%). Bring strategies to life in market and optimize for ROI.

Build and defend the case for proposed category strategies and their potential impact on the business.

Manage the implementation of category programs to maximize business results. The Marketing Manager sets the vision and path forward for the execution of category marketing programs and facilitates efficient deployment of the same.

Continually measure and optimize programs to drive long-term results.



Voice of the Customer (10%). Turn customer information into actionable insights.

Become the go-to resource or expert on e-Commerce and omni-channel customer audience(s), and develop an insights-driven point of view that will inform targeted program strategies and tactics.

If playing in a jungle gym sounds more fun than climbing a ladder

How youll know its right

If playing in a jungle gym sounds more fun than climbing a ladder

If you can drive results and solve problems in fun and creative

ways

If you want to do things in our industry that have not been done

If you understand that without risk there is no rewardMinimum Qualifications:Min Qualifications:

4-6+ years experience

Traditional and digital marketing experience

Agency or client side background

Bachelors degree in communications, management, or marketing or equivalent

Knowledge and/or experience with owned/earned/paid media

Strong communication skills (written, presentation, meeting management)

Demonstrated ability to lead and execute large-scale marketing initiatives or campaigns

Track record of planning and managing programs or tactics that delivered on business goals and expected KPIs or customer metrics

Travel ~5-10% (mostly to home office, Bentonville, AR and Hoboken, NJ or San Bruno CA)Additional Preferred Qualifications:Additional Preferred Skills:

Experience working within the healthcare or pharmacy fields.

Unique point of view and passion for healthcare, retail innovation and/or online shopping

Exceptional cross-functional collaboration skills - enjoys motivating and inspiring others

Strong analytical and problem-solving skills, taking a logical test and learn approach

Ability to manage cross-functionally, at all levels of the organization



The position is based in either San Bruno, CA or Hoboken, NJ.Category:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce Department Summary:The Marketing team brings the Walmart brand to life with an unmatched level of ingenuity, collaboration and a customer-centric focus. Our team of strategists, designers, writers, producers and art directors orchestrate online engagement opportunities that drive conversion, loyalty and repeat visits among 1.5 billion customers globally. Its something were proud to hang our creative hat on.
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