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CBL Inflammation & Immunology CAC

Pfizer


Location:
San Jose, CA 95116
Date:
12/22/2017
2017-12-222018-02-11
Pfizer
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Job Details

Job Title: I&I CBL (Country Brand Lead), CAC



Role Description



Key brands of responsibility: I&I (XELJANZ & Enbrel)



Own brand strategy for market. Define and Drive Countries Specific Brand Strategy, drive products growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country.



Responsibilities:







+ Managing the entire portfolio/product lifecycle from strategic planning to tactical activities. Secure continuity of execution of access strategies and tactics.



+ Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.



+ Cross-functional brand leadership, working and leading with all departments: Field Force, H&V, KAM, Medical, Legal, Regulatory, Public Affairs and Communications to achieve the goals of the portfolio/product.



+ Allocate and execute in country brand(s) budget according to tactical plan.



+ Supervising the field force work and responsible providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers. Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed. Train Field Force on product positioning and prioritization.



+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes. Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the current and future competitors.



+ Work collaboratively with colleagues in Supply, Regulatory, Legal and Clinical Research to address any issues that may arise.



+ Develop Annual Marketing Plan: Provide local insights and brand feedback to Regional TA Lead (RTAL) / Regional Brand Lead (RBL). Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA. Controlling advertising, promotion and sales aids in accordance with this annual marketing plan.



+ Responsible for reporting the results to Pfizer Head quarter, preparing product forecasts, patients flow models and constantly monitoring demand and inventory levels including liaison with production (locally, regionally and globally) to ensure supply timelines.



+ Provide monthly and quarterly financial reports with relevant information and metrics to RTAL/RBL.







Accountable:







+ Brand Plan: review of brand strategies by regulatory / legal



+ Direct Marketing expenses for brand/portfolio



+ Budget attainment - revenues, expenses and IBT



+ Campaign Development: Select best fitting modules for country needs



+ Pfizer hosted Meetings: Manage compliance review of materials Shared Accountability:







+ Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL/RBL)



+ Long-range forecasting (with CM/BU Lead and RTAL/RBL)



+ Revenue adjustments, as needed (with CM/BU Lead and RTAL/RBL)



+ Develop promotional meetings strategy (with RTAL/RBL)



+ Validate brand-specific messages, design training (w/medical, regulatory)







Organizational Relationship







+ PIH Business Unit Lead







+ Legal Lead



+ Country Brand Leads



+ Market Access Lead



+ Medical Manager



+ Regulatory Lead



+ Customer Marketing roles



+ RTAL/RBL



+ GCO Marketing services, Business Analytic & Insights (BAI)







Requirements



Qualifications:



- 3-5 years of marketing or commercial experience within the industry



- Bachelor's Degree



- Expertise in driving access for high cost therapies is a plus







Expect candidates to demonstrate these competencies:



- Demonstrates business acumen



- Acts decisively



- Seizes accountability



- Holds people accountable



- Leads change







Expect candidates to demonstrate these commercial /management competencies:



- Marketing , Customer and Competitor Insight



- Marketing Execution



- Strategic and Operational Business/Marketing Planning



- Data analysis, interpretation and communications



- Performance and Program Metrics



- Excellent interpersonal skills



- Track record of excellence collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)



- Proficiency in English & Spanish







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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