• Location:
    Beijing, China
  • Additional Location(s)
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
  • Job Id
What You'll Do
In this position, you'll be responsible for owning the customer experience on for China. It will include country strategy and plan, improving and optimizing the user experience and conversion rate at each step of the online conversion funnel on country sites and strategic digital testing and analyzing website traffic for trends to make recommendations on how to maximize traffic and sales conversion.

Major responsibilities include
-Create country strategy and align with global direction
-Be in charge of content curation. Working with customer experience manager and content subject matter expertise to determine content strategy. Simplify and align experience across segment, vertical and technology contents
-Be responsible for the customer experience, using the advanced technology and working with content subject matter expertise together, design personalized and engaged customer experience according to the different audience segmentation
-Build mobile-first optimization plans using A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and landing page optimization to ensure all content meets volume and conversion targets
-Analyze and translate test results into actionable business insights and make recommendations on where to optimize for higher conversion in each step of the funnel
-Utilize a systematic framework to manage, measure, analyze and rapidly iterate the experiments we run on
-Test our digital content (marketing messages, product descriptions, calls-to-action, banners, page layouts, page designs, page flows, etc.) and ensure the sharing & implementation of best practice across the region
-Lead the SEO strategy for China
-Lead and manage web publishing processes for the region in order to create locally relevant experiences efficiently while adhering to global best practice and user experience guidelines
-Partner with global counterparts to create seamless digital customer experiences during key launches and events
-Be measured by Engagement Point goal, which contains but not limited to unique visitors, return visitors, bounce rate, # of downloads, # of Video views, # of registration, page views, etc.

Who You'll Work With
The vision of Global Marketing and Communications is to be an innovative leader in real-time, personalized marketing and communications. Our opportunity lies in creating unified, omni-channel digital and human experiences. We identified six strategic imperatives: Digital, Brand, Customer Experience, Content, Operating Model and Talent.

The Greater China Marketing and Communications team will contribute to bring GM&C's vision to life by:
-Tightly integrated with Sales team to design and execute customer experience journey.
-Create content relevant to local audience.
-Lead with digital innovation.
-We will lead the audience-centric and country-centric decision making model.

Who You Are
-You will have strong experience in a web marketing role including managing user experiences and publishing processes with a mobile-first approach
-Experience of utilizing data analytics to optimize and improve conversion rates
-Proven experience in strategic digital testing and improving online conversion funnels from various traffic sources (high volume entry pages, offer pages, sign-up flows)
-Demonstrable analytical skills and business acumen, along with the ability to be detail and deadline-oriented
-An ability to find conversion opportunities with supporting evidence through data
-An ability to manage multiple projects in a fast-paced, deadline-driven environment
-Proven ability to build consensus and work effectively within a cross-departmental team
-Are a results-oriented person, who takes initiative and ownership to get a job done well and on time
-Possess strong analytical skills and attention to detail
-Have excellent skills in Excel and Omniture or Google Analytics
-Possess the ability to take a proactive approach to analysis of customer behavior using available data to influence change and improve performance
-Can lead cross functionally - in a highly matrixed and entrepreneurial environment
-Previous experience of managing a website at a country or regional level

Why Cisco
We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren't afraid to change the way the world works, lives, plays and learns. We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.

We Are Cisco.

Apply on the Company Site