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Commercial Activation Manager, CSD/NCB Finland

PepsiCo Inc.

Helsinki, Helsinki Region 00140
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Job Details

Auto req ID: 135501BR
Job Description

Main Purpose :

  • Secure strong sales : Secure timely planning and execution of commercial activities according to annual plans to reach volume and profit targets for Finland
  • Drive the local marketing agenda : Be primary agency contact in Finland to drive ATL/BTL agenda together with bottler and agencies delivering: events, local campaign execution, research tasks, design of in-store POS signage & label artwork, share intl POS/tailormade material etc.
Plan for future success : Contribute to strategic planning support to Commercial Manager in developing strong Annual Operating Plans (AOP), Strategic Plans, 3-year Business Development Agreements etc.. Develop and share best-practice cases

Accountabilities :
  • Drives the daily contact with bottlers Brand Manager
  • Be primary PepsiCo ATL/BTL agency contact in Finland
  • Responsible for driving local adaptation and execution of ATL/BTL platforms conjointly with bottler and in-sync with Nordic Marketing team
  • Develop strong integrated marketing activation plans/BTL plans for all brands
  • Drive and secure flawless activation of promotions, events and sponsorships
  • Lead on local POS development, digital activation, label changes, in-store execution, innovations etc.
  • Independently lead budget handling including PO creation, accruals, invoice & budget follow up, as well as securing Black Swan principles
  • Actively contribute to business planning through general support to Commercial Manager Denmark/Finland/Iceland developing AOPs, strategic business plans etc.
  • Ensure monthly follow-up on sales performance together with bottler
  • Secure continuous tracking of planned, confirmed, and implemented campaign activities
  • Asses sales efficiency of implemented sales and marketing activities
  • Contribute to strategic planning support to Commercial Manager in developing strong Annual Operating Plans (AOP), Strategic Plans, 3-year Business Development Agreements etc.
  • Drive selected business development projects
  • Secure strong local market insights on consumer and shopper
  • Develop and share best-practice cases


Professional experience/skills:

  • Have minimum 3 years FMCG experience preferably within a top 5 player with branded products
  • Strong commercial capabilities proven track record in both marketing and sales
  • Good understanding of the Nordic retail environment with focus on Finland
  • Analytical skills ability to analyze complex situations
  • Good presentation and communication skills
  • Fluency in English and Finish
  • Excellent project management skills
  • Experience in Nielsen/Gfk retail/consumer tracking
  • Business Degree (BA/BSc. required MBA/MSc. preferred)
Personal attributes:
  • Energetic and enthusiastic
  • Team player
  • Results-oriented
  • Structured
  • Ability to think creatively
  • Ability to work independently with complex projects
  • Willingness to travel and spend 1-2 days/week away from home occasionally

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"Helsinki","state":"Helsinki Region","country":"Finland","country_code":"FI",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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