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Commercial Strategy Manager

Pfizer


Location:
Oslo, MN 56744
Date:
01/30/2018
2018-01-302018-03-02
Pfizer
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Job Details

**Role / purpose:**







In Country Execution of European wide Brand management strategy/tactics



Develop in country customer strategies/plans to support In Country Business Plans



Work closely with Country customers/ organisations to build collaboration for Pfizer







**Key Responsibility Areas:**







Marketing Execution



Delivery of integrated (cross country/cross functional) strategic and tactical plans for Brand. Includes strategy for Country market development, access/ pricing and lifecycle planning



Define new opportunities for growth within Brand and support these new opportunities with strategic and tactical plans in alignment with European marketing teams



Work with key customer/stakeholders/organizations at country level to build partnership and collaboration in order to develop insights for brand strategies



Collaboration with BU Head, Brand analytics and above country teams in the use of forecasting and modelling tools to determine country product forecasting, trend analysis and promotional budget requirements



Analyse and interpret country market intelligence from a range of sources, including market research to ensure that competitive environment knowledge is up to date and appropriate for input into decision-making.







Country Customer Strategy and Tactics



Identify and map Country key customers and networks including non-prescribing customers (e.g. Payers, Patient)



Lead in country customer strategy development, aligned with European customer brand strategy, to support needs of the Business Unit



Develop and Implement Key Customer development plans, through relationship building and personal responsibility for allocated customer groups



Work with key customer/stakeholders/organizations at country level to build partnership and collaboration in order to support brand strategies



Monitor Country team execution of customer strategy and tactics



In country responsibility for key customer contacts that have been defined in the customer development plans







Monitoring and Control



Management of product budget and production of reports to identify corrective action for under/over spends.



Adherence with SOPs so that all product spend, materials and activities are compliant.







Alignment with above and in-country and Brand BU Functions



Align key stakeholders - Medical/sales, EU commercial/medical teams to ensure that brand strategies are meeting the business goals of the country



Work with above Brand/Marketing teams to optimize the country execution of the regional marketing promotional campaigns



Provide input to above country marketing/medical teams on local country needs for brand medico marketing strategies which support country business plans







Self development



Support an in country culture that embraces cross functional best practices at both the functional and geographic interface



In collaboration with country BU Head develop and implement/update personal development plan in order to develop self further within current role.







**Skills, knowledge, qualifications and experience:**







Proven success in country brand management positions .



Ability to manage complexity (across brands, markets, functions, customers)



Previous experience in successful x-functional team working



Broad knowledge and experience of European and local healthcare and pharmaceutical environment



Ability to operate as Pfizer's ambassador with customers, professional bodies etc



Strong analytical skills



Demonstrate interpersonal and influencing skills to effectively operate in a country specialty environment



Proven capability of internal and external networking







Closing Date: 11 February 2018







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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