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Content Director - Minnetonka MN

UnitedHealth Group

Minnetonka, MN
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Job Details

750206 Content Director Minnetonka MN

Content Director - Minnetonka MN (750206)

Position Description

The Content Director will lead the development of storylines to showcase the enterprise capabilities in a new UnitedHealth Group Innovation Center located in Washington D.C. This position will focus equal emphasis on creative concepting and physical production. The role is responsible for interacting with leadership across disciplines and all lines of business. Candidates must be collaborative, proactive, and comfortable in ambiguity. Expect high levels of partner interaction - you must enjoy working directly with various leaders and business owners, and striving to exceed their expectations.

This leadership role will oversee all aspects of content creation - from conception to launch across UnitedHealth Group content initiatives. A master storyteller who can grab people’s attention with messages that feels authentic and engaging. Strategic and collaborative content leader with deep experience driving compelling storytelling and targeting key audiences across multiple platforms (physical spaces, digital content, live events, presentations).

Primary Responsibilities:
  • Cultivating and developing relationships within UnitedHealth Group to find the stories -  tracking and managing the story pipeline grid, collaborating with marketing and communications teams on current projects in various stages of development, participating in idea generation for future projects
  • Directs the strategic intent and organization of all Innovation Center content
  • Translate business objectives into frameworks and story pipeline
  • Provide audience insight
    • Liaison to business owners / SMEs for content and approval
  • Architects the storyline / show-flow form content framework and story pipeline
    • Identify content gaps and establish content creation model
  • Ability to find the “hook.” Dive into a brand’s mission / products / services and associated company initiatives to uncover the most compelling stories and who can best tell them
  • A strong interviewer who makes people comfortable and willing to tell their story
  • Be a trusted advisor to internal partners and an inspirational leader to the production team
  • Bring strong creative leadership with tactical recommendations to all production related conversations
  • Identify opportunities for multi-use content and execute across a variety channels
  • Support business development efforts and work closely with teams to hone concepts
  • Review all videos in post-production and provide feedback to editors/production team
  • Vet and hire potential vendors and freelance staff

Required Qualifications:

  • Bachelor’s degree
  • 8 years of experience in content development / journalism and/or production within a digital media or a broadcast environment
  • Experience producing integrated content
  • Detailed technical knowledge of production, digital video editing, and related technologies
Soft Skills:
  • Excellent writing and editing skills
  • Ability to interact with C-level executives / senior leaders and represent creative in meetings
  • Ability to identify and sell innovative ideas
  • Understanding of how to prioritize and respond accordingly
  • Prior experience managing teams within a production environment
  • Strategic thinker, creative problem solver
  • A self-starter who instinctively takes charge, has a positive team player approach, and is comfortable in a dynamic and rapidly evolving environment
  • Proven track record of leadership and team development with ability to inspire, motivate, and influence colleagues
  • Excellent interpersonal and communication skills, both written and verbal
  • Proven skills in creativity, problem-solving, follow-through and priority setting
  • Ability to maintain motivated, rigorous attitude throughout arduous development phase


Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm)


Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.     


UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.   



Job Keywords: Content Director, Minnetonka, MN, Minnesota

Job Details

  • Contest Number750206
  • Job TitleContent Director - Minnetonka MN
  • Job FamilyCommunications
  • Business SegmentCorporate

Job Location Information

  • Minnetonka, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelNo
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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