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Copywriter II

Cox Automotive


Location:
Mission, KS
Date:
11/22/2017
2017-11-222017-12-21
Job Code:
1718153
Cox Automotive
Apply on the Company Site
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Job Details

Company Cox Automotive
Title: Copywriter II
JobID: 1718153
Category: Graphic and Creative Design
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Copywriter II to join our team in Mission, KS.

Our Teams:

Dealer.com’s teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.

The Copywriter II writes informative and creative content for client blogs on dealership websites by identifying and researching relevant automotive industry information that is written with attention to how search engines view content.

Your Role:

  • Researches topics for creative content using online research techniques such as a Rich Site Summary (RSS) reader tools targeting specific automotive news, information, and trends
  • Developing content using a creative process and meeting with client(s) and/or internal client focused teams to understand the concepts that the client(s) want to portray
  • Writes multiple unique pieces of content daily using various blogging tools
  • Delivers engaging and persuasive blog content to capture audience attention using words and images with attention to search engine content viewing including use of key words, incorporating web links in copy, optimizing image usage for search engine ranking, and other SEO (search engine optimization) strategies
  • Proofreads work to ensure proper spelling and grammatically correct quality of all authored content
  • Reviews all content to be compliant with standards specified by automotive OEM (original equipment manufacturers) against database of OEM brand standards and compliance rules
  • Solicits and receives information from internal client teams and/or clients on written content pieces to ensure client satisfaction and re-writes to incorporate feedback
  • Publishes completed and proofread content to client dealership websites

Qualifications

  • Experience and/or portfolio of material to demonstrate writing fluently and accurately for various purposes
  • Excellent command of the English language and a good knowledge of grammar, spelling, and punctuation
  • Genuine interest in client’s products and services, automotive industry and dealership focused
  • Ability to write in varying styles and assume different tones according client needs
  • Works independently and as part of a team
  • Strong research skills
  • Ability to deal with criticism and sometimes even rejection and leverage into positive knowledge and skills growth and develop

What We Look For:

  • High school/GED required.  Bachelor’s Degree, English, Marketing, Journalism, Communication preferred.
  • Automotive industry content beneficial.

About us:

 

Dealer.com, a Cox Automotive Brand, provides market leading digital solutions for automotive retail including connected advertising, websites, and managed services. Through innovation and collaboration, our professionals develop state-of-the-art workflow solutions to automotive retail challenges.



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-KS-Mission-5700 Broadmoor St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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