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Copywriter (in-house advertising agency)


Newark, NJ
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Job Details

Position Title: Copywriter (in-house advertising agency)
Job Code: 364897
Job Location: New Jersey-Newark

Prudential's unique internal full-service marketing & advertising agency has an opening for a Copywriter to be responsible for overall copywriting activities in accordance with strategic goals of the brand, the organization and its various business units. Versatile and conceptually strong in digital and offline channels. Experience with some of the following medium, web, video, social, as well as B2B and consumer print, out of home and marketing communications. Ability to develop strong campaign ideas and write compelling copy.


Roles and Requirements:

  • Conceptualize platform ideas for business units targeting consumer & institutional audiences.
  • Collaborate with Strategy and Media in the development of ideas.
  • Craft copy for use in social media and other emerging media opportunities.
  • Learn and internalize Prudential brand guidelines and visual standards.
  • Drive processes that foster idea generation with a media-neutral mindset.


  • BA or BS degree from an accredited university/college.
  • 3 years of copywriting experience; advertising agency experience preferred.
  • Demonstrated conceptual ability in digital and offline channels.
  • Ability to differentiate between an idea and an execution.
  • Knowledge of financial services and products preferred.
  • Proficiency in Microsoft Word and Office suite.
  • Highly detailed oriented.
  • Sound editorial judgment.
  • Clear, concise and confident verbal communication skills.
  • Intellectual curiosity and a team-oriented, collaborative spirit.
  • Online portfolio demonstrating conceptual strength and skills in all media required.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
Apply on the Company Site

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