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Copywriter

Cox Automotive


Location:
South Jordan, UT
Date:
11/16/2017
2017-11-162017-12-16
Job Code:
1717443
Cox Automotive
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Job Details

Company Cox Automotive
Title: Copywriter
JobID: 1717443
Category: Graphic and Creative Design
Industry: Cox Automotive
Job Type: Full-time

Description

Dealertrack, a Cox Automotive brand, is looking for a Copywriter to join our team inSouth Jordan, Utah.

Are you great at using words to reach, engage, and convert? If so, this is the role for you. As part of the marketing team, you’ll develop copy for a wide variety of projects for our dealer management system (DMS) brand. You’ll work on our websites, ebooks, landing pages, email campaigns, and in-product messaging.

We are looking for a Copywriter who can communicate the utility and value of our DMS and thought leadership to automotive dealerships across the country. You’ll collaborate closely with marketing team members to write compelling copy for email marketing, social media, digital marketing, and sales to produce revenue-generating content.

Essential Functions:

  • Collaborate with all marketing team members
  • Write conversion-driving content for different types of formats (ads, blogs, ebooks, email)
  • Create quality, error-free, on-time content for marketing deliverables
  • Produce high-quality copy on tight deadlines
  • Iterate quickly and effectively in response to feedback
  • Write concise, engaging content using best practices for the given channel/medium
  • Optimize all content for search engines

Qualifications

  • Highly organized, and detail-oriented, with the ability to work on divergent projects
  • Past experience with email marketing
  • Excellent communicator (in both the written and verbal form).
  • Core understanding of conversion optimization
  • Must be a self-starter, willing to take initiative and drive results
  • Skilled in WordPress (or other content management systems), PowerPoint, Word, and Excel
  • Tech copywriting experience preferred

Experience and Education Required:

  • Bachelor's Degree in English, Journalism, or a related field preferred.  In lieu of a degree, equivalent combination of education and work-related experience considered
  • Copywriting and copyediting
  • Writing email and website copy
  • Writing and optimizing landing page copy
  • Experience with Eloqua, Hubspot, or Marketo preferred

About us:

 

As a Cox Automotive brand, Dealertrack provides market leading software and service solutions for automotive retail. Founded in 2001, our reputation for intuitive, insightful innovation began by creating the pioneering digital Sales and F&I products that automotive retailers rely on today. Our professionals deliver a comprehensive suite of solutions from digital marketing to credit applications and financing, through post sale and services, to the majority of dealers in the US. We have career opportunities ranging from software engineers, digital strategists, creative designers, customer support experts, and everything in between. Join our team and help us change the way people buy, sell and own cars. Connect with us to learn more about our brands, our products and our teams, by visiting the Cox Automotive website.



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-UT-South Jordan-10757 S River Front Pkwy

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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