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Country Brand Lead Eliquis

Pfizer


Location:
San Jose, CA 95116
Date:
11/22/2017
2017-11-222017-12-23
Pfizer
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Job Details

+ Owns, defines and drives specific strategies and tactical plans for Eliquis in Central America & the Caribbean region (CAC)



+ Responsible for: Generating revenue growth, lifecycle management, forecasting and OpEx for Eliquis as well as ensuring the realization of profitability across CAC



+ Matrix management & leadership to ensure optimal decision making between RTAL, local PIH Country Lead and local cross functional teams for effective support of the brand



+ Proactively driving the development of brand strategies to maximize the brand growth



+ Have deep market, customer, patient and competitor knowledge and insight, ideally within the CV space and effectively uses them to articulate and drive the brand strategy.



+ Acts as the single-point 'go-to person' on all brand related matters in CAC ,forms, represents the brand on all regional matters



+ Leads the brand cross-functional team in the country/cluster of responsibility



+ Collaborate with the regional brand team and other CBLs across LATAM in the development and delivery of regional initiatives and programs







**Key responsibilities**







+ Provides local insights and brand feedback to Regional team, and PIH Country/Cluster lead



+ Tailors and executes brand strategies to local market needs, and defines local priorities for the brand



+ Selects best-fitting modules from the region provided content and trans-create new promotional materials as needed



+ Manage local agencies



+ Forecasts brand performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process



+ Allocates and execute in country brand marketing expenses



+ Develop brand plan / operating plan for Eliquis in CAC region and continuously evaluating opportunities for the brand



+ Cross-functional brand leadership across Field Force, H&V, Account management, medical, legal, regulatory, etc.



+ In collaboration with the DBMs, leads the POA for Eliquis, customizes materials to train Field Force on product messaging and prioritization based on local knowledge



+ Partners with Medical to identify and manage Eliquis KOLs.



+ Develop appropriate MedEd initiatives and brand programs to educate Eliquis targeted HCPs on latest scientific updates and differentiated product attributes



+ Articulates and gains support for the brand objectives financially, strategically and tactically, and is able to work across the matrix to gain Country Lead brand plans and needed resources







**Education and experience**







+ 5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry



+ Bachelor's Degree or equivalent required



+ Master's degree or MBA desired



+ Proficiency in English and local language







**Skills**







+ Ability to work in co-promotion and/or matrix structure



+ Demonstrates business acumen



+ Acts decisively



+ Seizes accountability



+ Holds people accountable



+ Grows-others



+ Leads change



+ Self-awareness



+ Commits to "One Pfizer"







**Core commercial /management competencies**







+ Marketing , Customer and Competitor Insight



+ Marketing Execution



+ Strategic and Operational Business/Marketing Planning



+ Data analysis, interpretation and communications



+ Performance and Program Metrics



+ Exceptional interpersonal and influencing skills



+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM and cross functional teams)



+ Exceptional prioritization -among/across brands, resource-constrained context



+ Vendor management







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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