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Country Brand Lead

Pfizer


Location:
Khwaeng Lumphini, Krung Thep Maha Nakhon 10330
Date:
11/18/2017
2017-11-182017-12-19
Pfizer
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Job Details

All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.







**POSITION SUMMARY**







Own therapy area strategy & implementation of marketing programs for key Pfizer's Urology brands Cardura and Detrusitol as well as CNS brand Dilantin in Thailand. Additionally, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands ensuring realization of top and bottom line targets for these brands in country by leading teams during executions in both retail (pharmacists and end consumers/ users) & hospital channel.







**Responsibilities**



Provide local insights and brand feedback to Regional team Tailor brand and execute brand strategies to local market needs, and define local priorities for portfolio of brands Select best-fitting modules from global/regional content; translate and trans-create brand materials, as needed Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target Allocate and execute in country brand budget Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc Field Force training as needed on diseases, Pfizer's products and competitors Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Develop and manage relationship with stakeholders strengthening Pfizer brand's competitive position Ensure activities under responsibility (marketing and sales) bind to Pfizer Corp. compliance







**POSITION RESPONSIBILITIES**



**Accountable**



Market share performance (Evolution Index / brand's ranking) In-Market Sales targets per channel Financial performance: Revenue/ GM/ OPEX/ IBA Lead TA/ brand's marketing mix: Product / Placement / Price / Promotion Annual planning design and execution including program's review and approval by medical/ regulatory / legal team Campaign Development KPI (to be set by target and nature of initiative) Promo Meetings: Manage compliance review of materials Customer relationship & engagement: MD / Retailers



**Shared** **Accountability**



Identify insight and trends Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Regional Team) Long-range forecasting (with CM/Marketing Director and Regional Team) Revenue adjustments, as needed (with CM/Marketing Director and Regional Team) Develop promotional meetings strategy (with Regional Team) Validate brand-specific messages, design training (w/medical, regulatory) Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical







**ORGANIZATIONAL RELATIONSHIPS**



Country Managers /Business Unit Leads Legal Lead Country Portfolio Leads Market Access Lead Medical Affairs Lead Regulatory Lead Customer Marketing roles Regional Sr. Brand Manager MCM marketing GCO Marketing services, Business Analytics & Insights (BAI) PGS and supply Lead







**RESOURCES MANAGED**



**Financial Accountability**



Indicate the Average Budget or Revenue accountability, as applicable.







Varies by Brands/TA







**EDUCATION AND EXPERIENCE**



**Qualifications:**



5-10 years of pharmaceutical (including Consumer Pharma) or FMCG marketing experience Bachelor's Degree; master degree or MBA desired English proficiency







**TECHNICAL SKILLS REQUIREMENTS**



Indicate the technical skills required and/or preferred, as applicable.



Expect candidates to demonstrate these competencies (people manager roles):







+ Demonstrates business acumen



+ Acts decisively drive for result / action oriented / priority setting



+ Seizes accountability managerial courage / composure / process management



+ Holds people accountable



+ Leads change innovation management / creativity / organizational agility



+ Self-awareness



+ Builds effective teams managing diversity / interpersonal savvy / motivating others







Expect candidates to demonstrate these commercial /management competencies







+ Marketing , Customer and Competitor Insight



+ Marketing Execution



+ Strategic and Operational Business/Marketing Planning



+ Data analysis, interpretation and communications



+ Performance and Program Metrics



+ Exceptional interpersonal skills



+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)



+ Exceptional prioritization -among/across brands, resource-constrained context;



+ Vendor management



+ Proficiency in the local language as well as English proficiency







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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