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Country Brand Lead


New York, NY 10009
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Job Details

Owns, defines and drives country specific strategy and tactical plans for one or more brands.

Responsible for: generating revenue growth, lifecycle management, forecasting of revenue and

OpEx for the brand(s)/portfolio, and ensuring the realization of profitability targets in country. May have people management responsibility - where they recruit, lead, train, active coaching, performance manage for direct reports.

Matrix management & leadership to ensure optimal decision making between RTAL, local PIH Country Lead and local cross functional brand team for effective launch of new products, support of foundational brands, and drive proactively the development of strategies to protect IP status.

Has deep market, customer, patient and competitor knowledge and insight and effectively uses them to articulate strategy.

Acts as the single-point 'go-to person' on all brand related matters in-country (or for a cluster of countries in same region), forms, aligns and leads the brand cross-functional team in the country/cluster of responsibility.

Provide local insights and brand feedback to Regional TA Lead (RTAL) / Regional Brand Lead, and Country/Cluster lead

Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or therapeutic area

Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand(s) performance and track progress towards target

Allocate and execute in country brand(s) budget In addition to developing brand plans / operating plans, active involvement for revenue adjustment throughout the year during LE process and also continuously evaluate opportunities for Buy-Ups

Cross-functional brand leadership - across Field Force, H&V, Account mgmt, medical, legal, regulatory, etc.

Customize materials to train Field Force on product positioning and prioritization based on local knowledge

Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Articulates and gains support for the brand objectives financially, strategically and tactically, and is able to work across the matrix to gain Country Lead brand plans and needed resources

Virtual/Remote reporting outside of country, typically to a Regional TA Lead, in large countries can report to a CBL with a broader portfolio responsibility. Part of the PIH Country Leadership Team.

People Leadership: Typically manages 1-4 colleagues depending on the brand/TA

Works closely with the Country Lead, RTAL/RTL, RBL, and leadership of the following teams, Medical, Access, Legal, Regulatory, CBLS across PIH and PEH in country, Sales Leads GCO, BAI.

Forms, aligns and leads the brand cross-functional team in the country/cluster of responsibility.

5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry

Bachelor's Degree or equivalent required

Master's degree or MBA desired

Proficiency in English and local language

Health care access may be volatile with uncertainty of payer and/or prescriber. Less defined parameters for what's quality of care and understanding of what the payer is willing to pay for to sustain life

May have to manage more ambiguous market dynamic including gov't instability, healthcare legislation, shifting regulatory environments, etc.

Drives Launch strategy

Drives and influences growth product strategies

Influences foundational product strategies


Insight - Mastering

Data Analysis, Interpretation, Communication - Mastering

Strategy & Planning - Applying

Execution - Mastering

Innovation - Applying

New Asset - Applying

Metrics - Mastering

Matrix management - Mastering

Market Access - Applying

Market Research - Applying

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Apply on the Company Site
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