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Country Brand Lead

Pfizer


Location:
New York, NY 10009
Date:
01/23/2018
2018-01-232018-02-23
Pfizer
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Job Details

Key brands of responsibility: Prevenar & Nimenrix



Own brand strategy for market. Define and Drive Country Specific Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country



Responsibilities:







+ Managing the entire product line life cycle from strategic planning to tactical activities. Secure continuity of execution of access strategies and tactics.



+ Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.



+ Cross-functional brand leadership - across Field Force, H&V, Account mgmt, medical, legal, regulatory: Developing and implementing a company-wide go-to-market plan, working and leading with all departments as Public Affairs, Medical, Access and Communications to execute in order to achieve the goals of the vaccines product.



+ Allocate and execute in country brand(s) budget organizing congress, symposiums, meetings, speakers



+ Supervising directly the field force work and responsible providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers. Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed. Train Field Force on product positioning and prioritization.



+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes. Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.



+ Work collaboratively with colleagues in Supply, Regulatory, Legal and Clinical Research to address any issues that may arise.



+ Develop Annual Marketing Plan: Provide local insights and brand feedback to Regional TA Lead (RTAL) / Regional Brand Lead. Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA. Controlling advertising, promotion and sales aids in accordance with this annual marketing plan.



+ Responsible for reporting the results to Pfizer Head quarter, preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.







Accountable:







+ Brand Plan: review of brand strategies by regulatory / legal



+ Direct Marketing expenses for brand/portfolio



+ Budget attainment - revenue and advertising and promotion spend



+ Campaign Development: Select best fitting modules for country needs



+ Promo Meetings: Manage compliance review of materials Shared Accountability:







+ Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)



+ Long-range forecasting (with CM/BU Lead and RTAL)



+ Revenue adjustments, as needed (with CM/BU Lead and RTAL)



+ Develop promotional meetings strategy (with RTAL)



+ Validate brand-specific messages, design training (w/medical, regulatory)







Organizational Relationship







+ PIH Business Unit Lead







+ Legal Lead



+ Country Brand Leads



+ Market Access Lead



+ Medical Manager



+ Regulatory Lead



+ Customer Marketing roles



+ RTAL



+ GCO Marketing services, Business Analytic & Insights (BAI)







Requirements



Qualifications:



- 5 years of marketing or commercial experience within the industry



- Bachelor's Degree



- Expertise in driving access for high cost therapies is a plus







Expect candidates to demonstrate these competencies (people manager roles):



- Demonstrates business acumen



- Acts decisively



- Seizes accountability



- Holds people accountable



- Leads change



- Builds effective teams







Expect candidates to demonstrate these commercial /management competencies:



- Marketing , Customer and Competitor Insight



- Marketing Execution



- Strategic and Operational Business/Marketing Planning



- Data analysis, interpretation and communications



- Performance and Program Metrics



- Exceptional interpersonal skills



- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)



- Proficiency in English







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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