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Country Brand Lead Oncology

Pfizer


Location:
New Orleans, LA
Date:
11/26/2017
2017-11-262017-12-27
Pfizer
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Job Details

**POSITION SUMMARY**







Own brand strategy for market. Define and Drive Country Specific TA and Brand Strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country



**Responsibilities**







+ Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s)



+ Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA



+ Select best-fitting modules from regional content; translate and trans-create brand materials, as needed



+ Manage local agencies for trans-creation (budget, scope, timing, and quality of project)



+ Forecast brand performance and track progress towards target



+ Allocate and execute in country brand budget



+ Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, Health and value,supply etc



+ Train Field Force on product positioning and prioritization



+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes







**POSITION RESPONSIBILITIES**







**Accountable**







+ Brand Plan: review of brand strategies by regulatory / legal



+ Campaign Development: Select best fitting modules for country needs



+ Promo Meetings: Manage compliance review of materials







**Shared** **Accountability**







+ Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and RTAL)



+ Long-range forecasting (with CM/BU Lead and RTAL)



+ Revenue adjustments, as needed (with CM/BU Lead and RTAL)



+ Develop promotional meetings strategy (with RTAL)



+ Validate brand-specific messages, design training (w/medical, regulatory)



+ Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical







**ORGANIZATIONAL RELATIONSHIPS**







Country Managers /Business Unit Leads, Legal Lead, Country Portfolio Leads, Market Access Lead, Medical Affairs Lead, Regulatory Lead, Customer Marketing roles, RTAL/RTL/SBM, eMCM marketing, GCO Marketing services, and Business Analytics & Insights (BAI)







**Financial Accountability**



Responsible for business driven from managing assigned Oncology portfolio.







**EDUCATION AND EXPERIENCE**







+ Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.



+ Experience in oncology is a plus.



+ Bachelor's Degree is required and Master degree or MBA is a plus



+ Broad knowledge and experience of the north Africa business dynamics is a Plus



+ Proven track record as key achiever







**TECHNICAL SKILLS REQUIREMENTS**







Expect candidates to demonstrate these competencies







+ Acts decisively



+ Seizes accountability



+ Grows- self



+ Change Agile



+ Self-awareness



+ Commits to "One Pfizer"



+ Peer relationship







Expect candidates to demonstrate these commercial /management competencies







+ Marketing , Customer and Competitor Insight



+ Marketing Execution



+ Strategic and Operational Business/Marketing Planning



+ Data analysis, interpretation and communications



+ Performance and Program Metrics



+ Exceptional interpersonal skills



+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)



+ Exceptional prioritization -among/across brands, resource-constrained context;



+ Vendor management



+ Proficiency in the local language as well as English proficiency







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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