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Country Brand lead (Pain/IM)

Pfizer


Location:
Tunis, MI 49970
Date:
11/24/2017
2017-11-242017-12-25
Pfizer
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Job Details

**COUNTRY BRAND LEAD**



**North Africa Cluster**



**POSITION DESCRIPTION**







**POSITION SUMMARY**







Own brand strategy for Algeria, Tunisia, Morocco & Libya . Define and drive country specific strategy, drive product growth and lifecycle management, forecast revenue and opex of assigned brands, ensuring the realization of revenue and profitability targets in country







**Responsibilities**



Provide local insights and brand feedback to Regional Team Lead (RTL) / RTAL Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA Select best-fitting modules from regional content; translate and trans-create brand materials, as needed Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target Allocate and execute in country brand budget Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, Health and value,supply etc Train Field Force on product positioning and prioritization Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes







**POSITION RESPONSIBILITIES**







**Accountable**



Brand Plan: review of brand strategies by regulatory / legal Campaign Development: Select best fitting modules for country needs Promo Meetings: Manage compliance review of materials







**Shared** **Accountability**



Develop country Op Plan and influence sales targets and brand A&P allocations (with CL/BU Lead and RTL / RTAL) Long-range forecasting (with CL/BU Lead and RTL / RTAL) Revenue adjustments, as needed (with CL/BU Lead and RTL / RTAL) Develop promotional meetings strategy (with RTL) Validate brand-specific messages, design training (w/medical, regulatory) Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical







**ORGANIZATIONAL RELATIONSHIPS**



Reports to the Regional Team Lead Works in close collaboration with BU/Cluster Leads and cross-functional partners across NA Cluster.







**RESOURCES MANAGED**



**Financial Accountability**



Accountable for accelerated growth revenues ($M 6-30) in the upcoming 5 years .







**Supervision**



No Direct reports







**EDUCATION AND EXPERIENCE**



**Qualifications:**



A Bachelors degree in healthcare Science (or equivalent). Business Management degree is an advantage Minimum of 3 years Sales, Project Management, Brand management or key Account experience Preferred 3-5 years of marketing experience Broad knowledge and experience of the TA & region is a Plus Proficient in written and spoken English, Arabic is an advantage Proven track record as key achiever







**TECHNICAL SKILLS REQUIREMENTS**



Indicate the technical skills required and/or preferred, as applicable.



Expect candidates to demonstrate these competencies (people manager roles):







+ Demonstrates business acumen



+ Acts decisively



+ Seizes accountability



+ Holds people accountable



+ Grows-others



+ Leads change



+ Self-awareness



+ Commits to "One Pfizer"



+ Builds effective teams







Expect candidates to demonstrate these commercial /management competencies







+ Marketing , Customer and Competitor Insight



+ Marketing Execution



+ Strategic and Operational Business/Marketing Planning



+ Data analysis, interpretation and communications



+ Performance and Program Metrics



+ Exceptional interpersonal skills



+ Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTL, RTALs, BU Leads/CL)



+ Exceptional prioritization -among/across brands, resource-constrained context;



+ Vendor management



+ Proficiency in the local language (Arabic & French) as well as English profciecy







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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