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Country Brand Lead

Pfizer


Location:
Quarry Bay, CA 93402
Date:
01/04/2018
2018-01-042018-02-04
Pfizer
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Job Details

**POSITION SUMMARY**







+ Owns, defines and drives country specific strategy and tactical plans for the Vaccines Portfolio (Prevnar13 Peds & Adult, Meningococcal Franchise).



+ Responsible for: generating revenue growth, lifecycle management, forecasting of revenue and OpEx for the Vx Portfolio, and ensuring the realization of profitability targets in country.



+ Direct management of 1 senior brand associate to include providing day-to-day direction, active coaching, and performance management for direct report.



+ Matrix management & leadership to ensure optimal decision making between RTAL, PIH Country Lead, Vx DBM and local cross functional brand team for effective support of foundational brands, and drive the development of strategies to protect IP status.



+ Has deep market, customer, patient and competitor knowledge and insight and effectively uses them to articulate strategy.



+ Act as the single-point 'go-to person' on all brand related matters in-country (or for a cluster of countries in same region)







**KEY RESPONSIBILITIES**







+ Provide local insights and brand feedback to Regional TA Lead (RTAL) / Regional Brand Lead



+ Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or therapeutic area



+ Select best-fitting modules from Global / Region provided content; trans-create brand materials, as needed



+ Manage local agencies for trans-creation (budget, scope, timing, and quality of project)



+ Forecast brand(s) performance and track progress towards target



+ Allocate and execute in country brand(s) budget In addition to developing brand plans / operating plans, active involvement for revenue adjustment throughout the year during LE process and also continuously evaluate opportunities for Buy-Ups



+ Cross-functional brand leadership - across Field Force, H&V, Account mgmt, medical, legal, regulatory, etc.



+ Customize materials to train Field Force on product positioning and prioritization based on local knowledge



+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes



+ Articulates and gains support for the brand objectives financially, strategically and tactically, and is able to work across the matrix to gain Country Lead brand plans and needed resources



+ Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines







**QUALIFICATIONS**







+ 5-10 years of marketing or relevant function (medical, H&V, finance) experience within the industry (Vaccines experience preferred)



+ Bachelor's Degree or equivalent required



+ Master's degree or MBA desired



+ Proficiency in English and local language







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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