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Country Brand Manager

Pfizer


Location:
Columbus, OH 43232
Date:
11/29/2017
2017-11-292018-01-07
Pfizer
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Job Details

**Responsibilities**







+ Own brand strategy for the assigned Products portfolio in Singapore



+ Set local vision/ direction and coordinating cross functional needs on all aspects related to the brands



+ Drive innovation in a highly dynamic and competitive marketing by challenging the status quo



+ Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices



+ Allocate and execute country brand and portfolio budget



+ Identify synergues across the business to maximize resource and efficiencies



+ Tailor regional/global brand strategies to local market needs, and define local priorities for each brand



+ Adapt regional/global content for the local market; translate and trans-create brand materials as needed



+ Manage local agencies for trans-creation (budget, scope, timing and quality of project)



+ Forcast brand performance and track progress towards target



+ Provide cross-functional brand leadership - across Field Force, account management, finance, medical, public affairs, legal, regulatory, etc



+ Lead Field Force training on product positioning and strategies



+ Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes



+ Build and maintain relationships with key external stakeholders such as KOLs and patient advocates



+ Provide local insights and brand feedback to regional and global team



+ Establish and co-ordinate the new access programs ensuring right vendor management of data and seamless supply turnaround operations







Office (Singapore)



Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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