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Country Brand Manager


Mumbai, MH 400051
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Job Details

+ Support the strategic planning process for business based on customer insights to enhance penetration

+ Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.

+ Optimally utilize available expenses to drive the same

+ Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.

+ Review IMS, dash board and share monthly report with CBL

+ Work with medical and legal team to get appropriate approval for materials

+ Train field force on product knowledge, positioning and prioritization

+ Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CBL

+ Prepare Marketing slides for POA/Reviews and other important meetings

+ Work with Cross Functional Team to drive brand/portfolio objectives

+ Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

+ Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

+ Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

+ Forecast brand performance and track progress towards target

+ Monthly field communication on performance, action items for the bran **Accountable**

+ Brand Plan: review of brand strategies by CBL/regulatory / legal

+ Campaign Development: Select best fitting modules for country needs

+ Promo Meetings: Manage compliance review of materials

+ **Shared Accountability**

+ Develop Life cycle Management plan for Brand /Portfolio

+ Long-range forecasting for brand (with BU lead and CBL)

+ Develop promotional meetings strategy and drive execution

+ Validate brand-specific messages, design training (w/medical, regulatory)

+ Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical


+ Country brand Lead

+ Business Unit Leads

+ Legal Lead

+ Market Access Lead

+ Medical Affairs Lead

+ Regulatory Lead

+ Customer Marketing roles

+ eMCM marketing

+ GCO Marketing services, Business Analytics & Insights (BAI)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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