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Country Brand Manager

Pfizer


Location:
Mumbai, MH 400051
Date:
12/16/2017
2017-12-162018-02-05
Pfizer
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Job Details

+ Support the strategic planning process for business based on customer insights to enhance penetration



+ Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.



+ Optimally utilize available expenses to drive the same



+ Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.



+ Review IMS, dash board and share monthly report with CBL



+ Work with medical and legal team to get appropriate approval for materials



+ Train field force on product knowledge, positioning and prioritization



+ Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CBL



+ Prepare Marketing slides for POA/Reviews and other important meetings



+ Work with Cross Functional Team to drive brand/portfolio objectives



+ Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country



+ Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA



+ Manage local agencies for trans-creation (budget, scope, timing, and quality of project)



+ Forecast brand performance and track progress towards target



+ Monthly field communication on performance, action items for the bran **Accountable**



+ Brand Plan: review of brand strategies by CBL/regulatory / legal



+ Campaign Development: Select best fitting modules for country needs



+ Promo Meetings: Manage compliance review of materials



+ **Shared Accountability**



+ Develop Life cycle Management plan for Brand /Portfolio



+ Long-range forecasting for brand (with BU lead and CBL)



+ Develop promotional meetings strategy and drive execution



+ Validate brand-specific messages, design training (w/medical, regulatory)



+ Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical







**ORGANIZATIONAL RELATIONSHIPS**







+ Country brand Lead



+ Business Unit Leads



+ Legal Lead



+ Market Access Lead



+ Medical Affairs Lead



+ Regulatory Lead



+ Customer Marketing roles



+ eMCM marketing



+ GCO Marketing services, Business Analytics & Insights (BAI)







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Apply on the Company Site
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