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Country Brand Manager


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Job Details

Marketing Brand Plan Execution

Provide inputs in the strategic planning process for Enbrel based on customer insights to enhance current portfolio

Tailor and execute brand strategies to local market needs, and define local priorities for Enbrel

Implement the brand plans by working with internal and external stakeholders to deliver on time and budget

Monitor and analyze business performance vis--vis business goals (awareness, share and etc.) and the competition

Support country business leads on long range forecasting, OP planning and budget/sales target allocation

Promotional Materials Management

Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed

Work with medical and legal team to get appropriate approval for brand plan and materials

Partner with medical to educate KOLs on emergent medical research and differentiated product attributes

Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines

Key Projects Support

Carry out inflammation team patient group events and (e)MCM/iRep projects and support as well as take on assigned tasks independently

Collaborate with sales team to ensure brand execution compliance and market feedback

Prepare monthly tracking reports for each program progress by brand

Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expenses **ORGANIZATIONAL RELATIONSHIPS/STRUCTURE**

Reporting to the Country Brand Lead, Inflammation, Taiwan


+ 3+ years of pharmaceutical marketing or other directly relevant experience

+ Able to communicate very well in spoken and written English.

+ Bachelor's Degree, major in business or medical related, master degree or MBA desired


+ Well-built skills in communication, organization, prioritization and time management.

+ Marketing, Customer and Competitor Insight

+ Marketing Execution

+ Sound level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources

+ Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTALs, BU Lead)

+ Vendor management

+ Proficiency in English and advanced skills on excel, PowerPoint and some knowledge on animated software

+ Resourceful and has sound problem solving abilities

+ Work under stress to meet project deadlines and minute attention to detail.

+ Highly self-motivated.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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