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CSD Flavor Brand Manager - South Korea

PepsiCo Inc.


Date:
04/14/2018
2018-04-142018-05-21
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Job Details

Auto req ID: 143081BR
Job Description

Accountabilities:

1. Strategy Planning: 15%

Flav.CSD Brand-Building/Marketing Strategy Development: Setting long term brand goals and planning on-going action plans
Business Fundamentals: Develop brand expansion roadmap for Flav.CSD category products including relevant innovations, Promotions and packaging support

2. Tracking Key Business Element and Action Recommendation: 10%

Tracking monthly Flav.CSD Bev Volume to assess progress vs plan and recommend appropriate adjustment

3. Marketing Campaign and Consumer Promotion Development and Execution:25%

Development of communications and content around Flav.CSD brands that drive consumer excitement. Coordinate advertising development, from identification of consumer insight to testing of final film
Localize global or Regional Flav.CSD brand campaigns
Development of consumer promotion calendar for Flav.CSD brands by utilizing
local agencies.
Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements.

4. Brand Performance Analytics and Understanding Consumer Insight: 10%

3Cs: Evaluate brand performance & find issues for brand planning
Market Share and Brand Health: Analyze Volume and Value shares and Brand Equity Scores to understand market & consumer trend and develop action plans for Brand Health
Understanding Consumer Insight: Demographic/psychographic trends, consumer perceptions/attitudes, need states, motivations, and purchase/consumption behavior to advance the business

5. A&M Budget Management: 5%

Recommend proper A&M budget based on Flav.CSD AOP initiatives to CSD manager and Head of Marketing
Execute Monthly EMFAR Tracking to check total spending progress vs plan and budget

6. Media Planning and Agency Management: 5%

Write media brief and plan GRP,CPRP based on A&M plan
Find proper consumer touch points and execute 360 reach plans
Check monthly media buying result to check media KPI scores
Negotiate production costs and agency fees

7. Alignment: 15%

Flav.CSD Marketing Plan Alignment: Support CSD manager and Sr.MKT Manager for Aligning Flav.CSD marketing plan with bottler including innovation, marketing calendar and A&M.
Work with Region Marketing team to influence and secure alignment over Flav.CSD Bev agenda


8. People Management : 5%

Support CSD manager and Sr. Mkt Manager to ensure the appropriate work structure and process with Bottler and Agencies
9. Drive Pepsico Value : 5%
Support Sr.MKT Manager to Drive the Control agenda of Marketing to ensure that all tasks and activities are GCS compliant
Drive Pepsico Value to MU marketing team and bottler
10. Miscellaneous : 5%
Support Sr.MKT Manager to lead MU presentation deck making and presentation for visitors inside and outside of Pepsico

Key Control Accountabilities
Ensure compliance with of key processes related to A&M Co-Op budget, MFAR, and other controls indicated in the Risk Control Matrix
Conduct period key control process tests (Reference Risk Control Matrix)

Qualifications/Requirements

Educational Background

  • University degree, Marketing degree is a preference
Work/ Career Experience
  • +5 year experience in an FMCG environment
Key Skills
  • Analytical Skills- Can provide context and assumptions based on Consumer Insights research/ studies results (i.e. Brand Analysis)
  • Communication Skills- Can presentation of data or information (crafting of presentation decks and articulating research findings); Communications development (i.e. Ads, Copy)
  • Interpersonal skills/ Relationship Management- Establishing and sustaining relationships with others (specifically for vendors)

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular
","country":"Korea, South","country_code":"KR",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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