Cybersecurity Marketing Manager APJ

  • Location:
    Singapore
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    Security
  • Job Id
    1221477
New

What youll do

This senior cybersecurity marketing leadership role is responsible for developing and implementing the regional cybersecurity marketing plan for Cisco across the Asia Pacific region.

The role includes the following responsibilities in support of Ciscos fastest growing business:

  • Lead the security marketing team and function across the Asia Pacific region in support of the companys cybersecurity market leadership and growth targets
  • Engaging with regional security sales leaders, ensure business priorities are reflected and supported in the regional and country security marketing plans
  • Working closely with country marketing leaders, lead topic input into country marketing plans to drive awareness and demand for Cisco security solutions and services in achievement of engagement, sales qualified leads and bookings influence targets
  • Develop and maintain locally relevant and specific country security personas
  • Working closely with global marketing colleagues, implement marketing campaigns to engage prospects with compelling content and guide them along a journey of education, solution exploration and selection, using digital, social and face-to-face marketing interactions
  • Create compelling locally relevant content as needed and conduct regular content audits to ensure relevance to customer needs, re-purposing and refreshing content on an ongoing basis
  • Measure, analyse and share content performance to ensure effective and relevant campaigns that respond to customer and prospect needs and priorities

Who youll work with

Cisco securely connects everything to make anything possibleWe change the equation with a security portfolio that fits and works together as an architecture. Cisco integrates security across the network, endpoint, cloud and email for a more effective security posture that sees a threat once and protects against it everywhere.

Who you are

We are looking for a committed and experienced professional who can demonstrate inspiring leadership and a creative and effective approach to communicating Ciscos unique and compelling value in helping customers ensure an effective security posture in a dynamic threat landscapeYou should have a solid understanding of the cybersecurity industry, market trends and the competitive environment and a good appreciation of customer cybersecurity challenges and needs.

Our ideal candidate will have 10+ years of professional marketing experience in the technology industry, ideally in cybersecurity, and should be able to demonstrate:

Broad technology awareness with a passion and specific knowledge for cybersecurity

Ability to collaborate, lead and work under pressure in a fast-paced matrixed organisation

An established track record of developing impactful marketing content from conception through to execution

Strategic and tactical expertise in digital and social media

Experienced in all stages of creating a successful content campaign i.e. planning, strategy, execution and distribution

 

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference
 
Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.
    We connect everythingpeople, process, data and thingsand we use those connections to change our world for the better.
    We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and morefrom Smart Cities to your everyday devices.
    We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.
 
Colorful hair? Dont care. Tattoos? Show off your ink. Like polka dots? Thats cool. Pop culture geek? Many of us are. Be you, with us! #WeAreCisco

*LI-APJ-LB1 

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