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Database Marketing Analyst


Atlanta, GA
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Job Details

Company AT&T

Job Title Database Marketing Analyst

Jobid att4-3926963

Location: Atlanta, GA, 30309, USA

Description AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

As our Marketing Database Manager you have an important role as you help to drive the Video Retention and Hardware offer and investment strategies.

In this role you will provide critical analytics and reporting in support of the Video Retention strategy including: offer and package use and mix, channel performance, credit spend, spend forecasting and pre/post analysis on credit and factor changes, and hardware use and forecasts that help drive the retention offer and hardware offer portfolios and investment strategies. You will provide data-centric analysis, reporting and credit spend forecasting models.

**The background of the successful candidate includes:**

+ 3+ years’ experience in database management and/or reporting in a marketing environment, due to the need for subject matter expertise to provide critical Video Retention analytics and reporting and other supporting analytics and forecasts for hardware, spend, treatments, pre/post and other analyses

+ Bachelor’s degree in Marketing, Business or related field of study preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

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