Sign In
 [New User? Sign Up]
Mobile Version

Digital Data/DMP Assistant

PepsiCo Inc.

Moscow, ID
Apply on the Company Site
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Auto req ID: 137040BR
Job Description

Support new consumer insights approach to campaign development & activation, by embedding new audience data, segmentation and targeted communications to optimise marketing spend and increase ROI. Partner with digital, insights & media teams to deploy a new way of working across all markets and brands in PepsiCo Europe.


  • Embed new audience insights into business processes & approaches, internally & within agencies
  • Unlock full potential of owned data from consumer contacts and online behaviours to drive business results
  • Manage audience segments across all categories & markets to shape new DMP/programmatic activations
  • Support audience data strategy with data team, to create sourcing & usage roadmap
  • Partner with category consumer insights team to build capability & understanding of how to leverage audience insights


  • 5+ years of experience in consumer insights/digital marketing roles
  • Experience with online marketing channels (paid search, programmatic, re-targeting, email)
  • Track record of evangelizing and driving the best in class consumer insights practices
  • Embodies entrepreneurial mindset and key values of having a bias for action, results-oriented, community-focused, and prioritization of people.
  • Prior experience in CPG preferred
  • Ability to effectively simplify and communicate complex techniques or practices into a format that is easily understood by key decision makers and provide leadership to help cultivate this capability
  • Ability and passion to drive organization-wide education regarding unique practices and methodology to improve online/digital marketing.
  • Highly analytical, motivated, decisive thought leader with excellent managerial skills.
  • Strong ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
  • Ability to manage / drive agenda and thinking with functional reports in a matrixed and virtual environment
  • Able to influence leaders within and beyond digital in a virtual environment
  • High level of intellectual curiosity and interest in technology trends and advancements
  • High character and integrity, and acts in line with a clear and visible set of values and beliefs;
  • Strong written & verbal communication skills confirming an ability to educate and influence management and senior leaders to act in a desired manner.Genuine, in possession of humility, honesty and integrity

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"Moscow","state":"Moscow","country":"Russian Federation","country_code":"RU",
Apply on the Company Site

Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]