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Digital and e-Commerce marketing manager who plays an important role in TW PCH strategy is responsible for 1) TW PCH cross-brand digital marketing strategy development / integration with the total marketing media plan as well as plan development / execution; 2) e-Commerce marketing plan development and execution; 3) full year digital budget and spending management; 4) digital and e-Commerce capability building to the whole MKTG team. The Digital & e-Commerce MM needs to work closely with internal brand team and innovation team internally as well as media and digital agencies externally.


+ Develop total PCH and cross brand digital strategy integrated with total PCH and cross-brand media strategy.

+ Develop digital KPI and measurement toward to the business result.

+ Develop cross brand digital plan and execution cross all digital vehicles, i.e. SEO, SEM, OTV, digital IMC, social movement, social platform assessment and management.

+ Manage total PCH digital budget and spending.

+ Develop e-Commerce long-term and short-term strategy and plan including 4C (Catch, Connect, Close and Continue) model development including e-Commerce traffic maximization (on-site traffic and exposure), e-shopper based e-content optimization, deal closure plan and loyalty program to build up e-Commerce as a business growth driver and brand building platform.

+ The Digi-com MM is responsible for monthly Digi-com report, including project progress and results / learning tracking.

+ Build up total PCH MKTG digital and e-Commerce capability by semiannual training sessions to entire MKTG team.


+ Report to Marketing Director

+ Direct Report: 0

+ Internally work with MKTG brand teams / innovation team / e-Commerce sales representative and externally work with agencies (digital, media, creative, research agencies etc.)


**Education / Experience**

+ Bachelor Degree

+ More than 5 years of marketing experience and more than 3 years on digital MKTG, preferable in FMCG industry and prefer 1+ year experience of e-Commerce.

+ English fluency.

**Special Knowledge**

+ Strong digital MKTG planning and execution.

+ Familiar with e-Commerce platforms.

+ Project management ability


+ Creative thinking

+ Strong analytical skill.

+ Strong interpersonal communication skill.

+ Strong sense of responsibility and self-motivated

+ Strong interpersonal and communication skills

+ Effective time management

+ Logical thinking with high EQ

+ Ability to work under pressure and multi-task in a team environment

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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