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Digital Marketing Analyst (Newark, NJ)

Prudential


Location:
Newark, NJ
Date:
09/21/2017
2017-09-212017-10-20
Job Code:
429358
Prudential
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Job Details

Position Title: Digital Marketing Analyst (Newark, NJ)
Job Code: 429358
Job Location: New Jersey-Newark
Description:
Prudential is seeking a Digital Marketing Analyst for the Individual Life Insurance Marketing department.  The role is strategic in nature, requiring the development of digital marketing strategies and tactics for Individual Life Insurance’s digital presence, e-communications and other online marketing efforts. 
 
This role will require understanding the business needs, available technology and how to connect the two in new and creative ways to meet the business objectives. It requires understanding the latest digital best practices and how they can be applied across multiple initiatives and platforms to deliver a great user experience. 
 
We are looking for a dynamic digital marketer who has a proven track record of developing and executing digital strategies.  This is a great opportunity for someone who likes to understand business needs, dig into details, work closely with others and deliver results.
 
The person in this role will have exposure to a wide variety of projects covering web, video, social media, email, marketing automation and analytics.  It will require strong communication and project planning skills, working with associates throughout Marketing, content owners in Individual Life Insurance, and the US Customer Office.
 
 
 
Job Responsibilities:
  • Lead as a Product Owner working with the various business stakeholders and technology partners in an Agile environment
  • Help evaluate new platforms, tools and technology based on business needs
  • Help connect various platforms and digital properties to deliver an integrated user experience
  • Document and socialize tactic recommendations with Marketing team and other interested parties
  • Analysis of metrics and data related to digital marketing initiatives and development of recommendations to improve results 
  • Assume an ownership mentality and Ensure digital properties have appropriate, accurate, compliant content
  • Submit material, as needed, through the Marketing Review (Compliance) process
  • Keep current on industry best practices and integrate those best practices into the Individual Life Insurance marketing mix

 
  • 5 years of relative experience in a digital strategy role either in house or with an agency
  • Strong understanding of user interface designs and digital best practices
  • Knowledge of the common tools and platforms available for web, mobile, social media, video and email
  • Experience in working for or with financial services companies or other heavily regulated industries
  • Excellent written and verbal communication skills
  • Demonstrated ability to manage multiple projects simultaneously, work under tight deadlines and to seek results which are achievable
  • Self-directed, particularly detail-oriented problem solver with a big picture orientation.
  • Strong process and project management expertise

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
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