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Digital Marketing Coordinator (Arlington, VA or Chicago, IL)

Prudential


Location:
Arlington, VA
Date:
12/14/2017
2017-12-142018-01-12
Job Code:
443040
Prudential
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Job Details

Position Title: Digital Marketing Coordinator (Arlington, VA or Chicago, IL)
Job Code: 443040
Job Location: Virginia-Arlington
Description:

PGIM Real Estate Finance (“PGIM REF”) is one of the nation’s largest full-service commercial, multi-family and agricultural real estate lenders.  PGIM REF originates a wide variety of mortgage investments across its platform for Prudential’s General Account, investment management clients, and other third party capital sources (such as Fannie Mae, Freddie Mac, FHA, or other institutional investors).

PGIM REF is actively seeking a highly-motivated candidate to join its Marketing team as a Digital Marketing Coordinator.  The incumbent assists in the planning, development, implementation and monitoring of the digital activation strategy. They will also support the day to day operations of the firm’s global digital marketing needs, inclusive of the website, email campaigns, and other digital initiatives. Typical activities for this role include creating an email blast to send out to clients, pulling contact lists from Salesforce for review approval, creating social media posts for the corporate and individual level LinkedIn accounts, running activity reports for each of our digital assets, and updating the corporate website i.e., biographies, news, press releases, thought leadership. Responsibilities include providing support in the implementation of comprehensive digital marketing strategies; assist in the planning, development, and execution of digital and online related daily marketing updates, along with longer term campaigns and promotions; monitoring the health and growth of company website, supporting its maintenance and the deployment of new website features, monitoring and fixing any technical issues that may arise, and adding new content to support channel activities; assisting in the creation and management of email campaigns at the individual, business unit, and corporate levels; working with business units in managing their contact mailing lists; establishing and tracking meaningful campaign metrics reporting on findings to inform long term email campaign strategy. The incumbent is expected to stay current with social media advertising and engagement industry and propose new ideas to further enhance campaign tactics and capabilities; work with business units to develop social media strategy and goals; maintain knowledge training of the business marketing technology platforms i.e., email platform, content management platform


  • University/College degree in Marketing, Communications or Social Media/Digital Management is desired 
  • 1-2 years of experience in a marketing function, preferably in real estate, asset management or finance, with awareness of all elements of the digital marketing mix
  • Good communication skills
  • Good copyediting and proofreading skills
  • Experience with a variety of social media platforms and analytics tools (i.e. Google Analytics, LinkedIn, Twitter) is desired
  • Experience working in teams
  • Proficiency with Microsoft Word and Excel
  • Ideally proficient with Adobe InDesign & Illustrator
  • Experience with email marketing platforms is a plus (ie…Mailchimp, Salesforces Marketing Cloud, Constant Contact, etc).
  • Knowledge of HTML is a big plus.
  • Ability to work well with cross-functional teams and prioritize time.
  • Flexible, self-starter able to cope with ambiguity, and willing to embrace change

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
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