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Digital Marketing Manager

PepsiCo Inc.


Location:
Chicago, IL
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
122622BR
Apply on the Company Site
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Job Details

JobId: 122622BR
Job Title: Digital Marketing Manager
Location: Chicago, IL
Category: Marketing / Communications

Description:

PepsiCo North America Nutrition is looking for a passionate, dynamic marketer who has a strong interest in leveraging digital channels to enhance and expand the brand's relationship with consumers. The Digital Marketer will be a key part of the digital team acting as a strategic thinker, collaborator, executer and project manager. This role is considered to be a rotational marketing position within NAN where a next rotation may be to base marketing, CE, innovation or other roles pending experience, fit and business needs.

The primary focus of this Digital role is to own the development, execution, and evaluation of digital marketing programs for NAN CMO organization. The ideal candidate will have significant experience in the fields of digital content, media, and marketing /ad technology. This role is a part of the NAN Digital Strategy Team, which is focused on building sustainable digital marketing capabilities that will deliver growth for nutrition brand. As part of this team, the role is responsible for managing NAN's marketing technology, data and audience strategy and digital advertising efforts.

You will work closely with both internal cross-functional partners including Insights, Marketing Strategy & Creative and PR marketers as well as external agency partners including creative and media agencies to bring breakthrough campaigns to life that grow the business. From writing strategic and creative briefs to managing production to building media plans, you will manage our campaign development process from start to finish.

In addition, you will set the strategy for and own different digital properties and partnerships to ensure the on-going health and growth of those platforms.

Major Responsibilities:

  • Provide strategic, creative and technical leadership for all digital marketing programs
  • Lead custom digital media program execution and content creation
  • Own and manage marketing technology infrastructure including CRM, DMP, and ad serving software systems
  • Manage 1st, 2nd, and 3rd party data sources in order to develop, activate and measure audience segments of NAN shoppers and consumers
  • Work with agency, enterprise, and consulting partners to deliver digital projects
  • Partner with other groups in promotions, shopper marketing, and public relations to develop best in class integrated marketing solutions


Qualifications:

  • Bachelor's degree required, MBA preferred
  • 5-7 years of marketing experience in relevant fields (brand, agency, marketing tech)
  • Proven experience leading and collaborating within cross-discipline teams and agency partners
  • Capable of building compelling business cases in PPT or Keynote (preferred)
  • Ability to flex between analytical and creative thinking
  • Experience with marketing tech platforms across the advertising value chain
  • Strong working knowledge of the social media platforms
  • Expertise in media planning from targeting to measurement
  • Highly analytical, motivated, decisive leader with excellent managerial skills.
  • Strategic mind with an ability to think broadly, refine questions, and influence multiple decision makers
  • Open to exploring a future career path within NAN broader marketing org

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 122622BR",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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