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Digital Marketing Manager


Newark, NJ
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Job Details

Position Title: Digital Marketing Manager
Job Code: 390919
Job Location: New Jersey-Newark
PGIM Investments is dedicated to helping clients solve their toughest investment challenges—whether it’s capital growth, reliable income, or protection from market volatility and other risks. As part of PGIM, the asset management division of Prudential Financial, PGIM Investments is the manufacturer and distributor of retail mutual funds sold primarily through third-party distribution channels. The products and strategies we create are managed by PGIM. Prudential has become recognized as a leading provider of investment solutions for institutional and retail clients. Our reputation for financial strength, investment talent, risk management, and thought leadership has led to rapid growth—today PIM is among the world’s 10 largest institutional money managers, responsible for managing more than $1 trillion in assets for our global client base (through 11/30/2016). 
We are looking for a highly motivated marketing professional to support the development and execution of the digital strategy to support the PGIM Investments business.  This position reports to the Director of Digital Properties responsible for supporting the business unit’s websites, online tools and applications. 
Core Responsibilities:
This resource will support the PI websites and web ecosystem.  He/she will be a master of the applications and software leveraged to manage respective web assets. He/she will manage information, data and page updates to the website, document processes, conduct user testing, train other production resources, support Compliance review and small- to medium-size projects to ensure a high quality and engaging digital experience for our users. 
Site Support:
  • Execute on the design of the web ecosystem in concert with the PI and corporate design teams, creating a visually appealing and engaging experience for Prudential Investments customers. 
  • Experience in creating web pages in a CMS, ideally on Vignette and/or WCM.
  • A proven track record of working with business partners to execute upon digital and corporate initiatives.  Must be responsive, have a high attention to detail, and outstanding communication skills to effectively define requirement and set expectations.
  • Serve as a trusted business partner and resource in support of the digital ecosystem.
Application Integration:
  • Manage updates and ongoing development of the web experience to ensure all the many systems and applications continue to function in concert.
  • Support testing and development efforts as needed for new applications releases.
  • Support for new product development.
  • Support Compliance and Legal initiatives as they influence the digital footprint.
Strategic Marketing:
  • Coordinate efforts to understand and address competitive digital developments from within our industry and outside and ensure that the web ecosystem remains relevant and engaging.
  • Work closely with Content Marketing, Product Marketing and Channel Marketing to support and execute a fully digital marketing program to attract, convert, upsell and engage financial professionals and consumers.

  • Bachelor’s degree required; Computer Science, Business or Marketing preferred
  • Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into tactical deliverables
  • Strong written and verbal communication skills
  • Ability to prioritize work effectively and manage multiple projects at any given time
  • Ability to work independently as well as in a team environment
  • Proficient in usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel.  Proficient in HTML and CSS
  • Experience with Javascript, JQuery
  • Experience with design programs (eg. Adobe Photoshop, Adobe Illustrator, InDesign, etc.)


Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
Apply on the Company Site

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