Sign In
 [New User? Sign Up]
Mobile Version

Digital Marketing Specialist

Cox Media Group


Location:
Dayton, OH
Date:
08/17/2017
2017-08-172017-09-16
Job Code:
1711026
Cox Media Group
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Company Cox Media Group
Title: Digital Marketing Specialist
JobID: 1711026
Category: Marketing
Industry: Cox Media Group
Job Type: Full-time

Description

JOB SUMMARY: 

This job will play an important role as a partner between the digital marketing initiatives and the rest of the organizations digital initiatives. You will be a digital ambassador for our brands. You will monitor brand activity across a broad range of social networking sites, cultivate and grow online relationships with key target audiences – including current and potential customers, and seek new opportunities to integrate social media into our overall strategic marketing objectives while partnering with content. 

Duties of the Digital Marketing Manager:
Devising strategies to drive online traffic to WHIO TV, MeTV, K99.1 FM, WZLR, Dayton.com, Dayton Daily News, Springfieldnews-Sun, Journal News, WHIO Radio, primarily entertainment sites but also news sites when applicable. 
Tracking conversion and engagement rates
Developing and managing digital marketing campaigns
Utilizing a range of techniques including SEO, Paid Search, and social marketing campaigns
Creating and implementing a social media marketing strategy for all the brands 
Managing online brand and product campaigns to raise brand awareness
Managing CMG Ohio website 
Assisting in the planning and budgetary control of all digital marketing money
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing

Qualifications

BA degree required (marketing, electronic media, communications, public relations or English preferred)
3 to 5 years of experience managing social media for brands, SEO and digital marketing campaigns
Experience with Photoshop 
Highly creative, yet detail oriented
Positive attitude with the ability to work in a team setting and willingness to assist whenever needed to get the job done.
Strong understanding of current online marketing concepts, strategy and best practice.
Excellent interpersonal, organizational, verbal and written communication skills.
Strong customer service skills required.
COX-100


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-OH-Dayton-1611 S Main St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
Apply on the Company Site
Powered By

Featured Jobs[ View All ]

Featured Employers [ View All ]