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Digital Marketing Specialist Vaccines (m/f)


Berlin, NH
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Job Details

6 months contract, extension possible

**What you can expect:**

+ You will support the German Vaccines market to deliver the 2018-2020 Digital Vision and serve as an innovator, reporting into Pfizer stakeholders at a local market level - with a reporting line to the German Vaccines Marketing Lead.

+ You will focus on Health Care Professional digital channel activations , ensuring that channel activation is appropriate to customer type

+ You will identify and launch new channels

+ You will support existing Consumer multi-channel activities across all brands and new launch activities, e.g. Instagram where required

+ You will develop content to run across channels and manage an ongoing content calendar - across customer types

+ You will work with internal and external stakeholders (e.g. local media agencies) to monitor & optimize traffic

+ You will upskill the local Pfizer Vaccines team with an ongoing training program to establish / deepen key digital skills across the team.

+ You will set KPIs and goals to expand on channels already in place, setting clear goals (i.e. reach 20% more Likes on Facebook page) and ensuring they are tracked on an ongoing basis, providing analysis and insights from key metrics , build plans of reallocating investments based on KPI development

**What we are looking for:**

+ You have a university degree and a strong digital (and ideally healthcare) expertise

+ You ideally have an understanding of German regulations concerning the marketing of pharmaceuticals as well as the specifics of the Vaccine related environment

+ The 2018 plan involves significant levels of web development, SEO and SEM activity so specialist experience in these areas is a pre-requisite for any candidate applying

+ The candidate must be able to create innovative and insights-driven content across customer types

+ The candidate must be up-to-date with latest digital innovations and have a creative mindset to inspire the team

+ You have fluent German and English language skills

Please apply Online.

In case of any questions please reach out to:

Cathleen Klemt I HR Global Talent Acquisition Europe I Office +49 30 550055 53374 I mailto:

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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