Digital Marketing/Webmaster Manager - 1207036

  • Location:
    RTP, North Carolina, US
  • Additional Location(s)
    Richardson, TX
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1207036
New

What You'll Do

● As the Digital Marketing/Webmaster Manager for Cisco Capital Corporate Marketing you will responsible for driving and supporting Cisco Capital’s corporate marketing initiatives globally – with a focus on web properties – including Ciscocapital.com, CEC, and Jive.

● You will managing and streamline the regular content updates on Ciscocapital.com and Cisco Capital’s CEC – with a keen understanding of the organization’s messaging, ensuring the technology is up to date.

● You will conduct regular SEO on key pages and reporting metrics to the appropriate teams – coming up with strategies to maximize page views.

● You will work closely with corporate marketing and Cisco to develop and build a global marketing dashboard capturing and reporting quarterly metrics and work with leadership to understand trends to inform strategy and projects.

● You will understand the importance of and manage the  customer journey as well as building out the demand generation backend tool working with corporate marketing and the Cisco digital team. Key audiences are: Cisco Capital and Cisco Inc. employees, our end-user customers and partners

Who You'll Work With

Cisco Capital is the captive finance business within Cisco. Our mission is to provide maximum value to our customers and partners through industry-leading vendor financing that enables business outcomes. We offer tailored financial solutions for Cisco products and services while maintaining focus on delivering an exceptional customer experience. With an in-depth knowledge of Cisco, we deliver a broad scope of flexible capabilities globally. We bridge the gap between managing the demands of emerging market dynamics and today’s financial requirements — Cisco Capital makes it easier to get the right technology to enable your business transformation. We provide financing to maximize the value of technology by reducing total cost of ownership, managing cash flow, and conserving capital. In addition, customers and partners can realize value by purchasing Cisco Refresh as a trusted alternative when new or all-new isn’t an option.

Join a dynamic team within the vendor financing business at Cisco. As businesses digitize, Cisco Capital’s digital properties like Ciscocapital.com, CEC and Jive are more important than ever.  In the digital / webmaster role, drive the web components within the overall digital strategy.  This role will own and manage the website ensuring a dynamic and easy user experience, simplify the customer journey, maximize lead generation and Search Engine Optimization, gather and study web metrics to determine what’s working and what can be improved, and make regular updates to most effectively reflect our financial offers and capabilities.  Work in lockstep with the Cisco Capital Corporate Marketing team and liaise with the Cisco.com team to increase value for the entire organization.

Who You Are

In addition to the skills/experiences listed below you will have a Bachelor’s degree (Masters preferred) and at least 10 years of experience.

● Must have strong proficiency in HTML, CSS, app building, WEM, limited knowledge working with Photoshop, understand Cisco web standards and ability to navigate Cisco support. Marketing strategy development and execution, in conjunction with corporate management and sales management input. The strategy and plan are a part of a holistic, integrated Cisco Capital corporate digital marketing plan.

● Serve as global marketing point representative for Cisco Capital campaigns and develop marketing campaign launch plan (e.g. Advertising, Search, Marketing, Customer Programs, Events, Web, and PR/AR Communications, etc.)

● Source and/or develop assets/content to support corporate  marketing initiatives, including social media and social selling plans, including thought leadership assets, business level whitepapers, blogs, presentations, infographics, VODs, customer success stories, etc.

● Jointly with head of corporate marketing develop, manage and enforce governance of the social media strategy and plan for Cisco Capital’s LinkedIn showcase page.

● Ensure Cisco Capital is leveraged and represented in Cisco Inc. initiatives (global communications, events, solutions, messaging, etc.)

● Work closely and collaboratively with Cisco Inc. and Cisco Capital marketing counterparts (as well as the other Cisco Capital team members as needed), ensuring consistencies across the segments and avoiding work duplication/overlap. Assess and measure the effectiveness of marketing deliverables by creating and maintaining a global dashboard. Align metrics tracking with marketing goals. 

● Must have strong proficiency in HTML, CSS, app building, WEM, limited knowledge working with Photoshop, understand Cisco web standards and ability to navigate Cisco support.

● Deep knowledge of coding for Ciscocapital.com, CEC, and Jive.

● Deep knowledge and experience driving successful SEO programs. 

● Excellent project management skills and the ability to handle multiple projects at a time.

● Work cross-functionally with key contacts throughout Cisco and Cisco Capital as an essential part of the virtual teams that drive segment, architectural, and vertical specific initiatives.

Why Cisco

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.

 

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.

 We Are Cisco.

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