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Digital Product Marketing – Marketing Manager

Prudential


Location:
Newark, NJ
Date:
08/15/2017
2017-08-152017-09-13
Job Code:
419318
Prudential
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Job Details

Position Title: Digital Product Marketing – Marketing Manager
Job Code: 419318
Job Location: New Jersey-Newark
Description:

Prudential is seeking an experienced sales and marketing professional to lead new and high impact customer engagement initiatives. This marketing manager will work directly for the Director of Digital Product Marketing to develop and execute high visibility campaigns across Prudential’s direct-to-consumer solutions that will result in financial betterment for Prudential’s customers.  This new role will be integral in standing up a new customer engagement function in the Customer Office marketing team that serves as liaison to Prudential’s new direct-to-consumer financial advisory service.  This service provides financial planning expertise, as well as investment, life insurance and annuity solutions to our customers.  This role will have line-of-sight into omni-channel strategies with a focus on the connectivity of the phone-based advisor sales operations to the larger marketing strategies of the customer office.  You will get to work in a new team with the speed, agility and excitement of a startup and the brand recognition and stability of Prudential, where you will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

 

Job Responsibilities:

  • Oversee the day-to-day connectivity of Prudential’s direct-to-consumer sales operations with the holistic marketing strategies of the Customer Office
  • In conjunction with the sales team leads and site manager, develop communication cadence to receive real time input from the sales team to help optimize the marketing strategies on an on-going basis

  • Create and manage sales & marketing campaigns inclusive of timelines, marketing deliverables, and execution

  • Point of contact in the development of any sales collateral and advisor materials to help them convert sales leads

  • Support the Director of Digital Product Marketing in the development and execution of wider omni-channel marketing campaigns

  • Effectively coordinate with other departments to support and implement initiatives

  • Problem solving and ideation for the various products Prudential offers

  • Define objectives, write creative briefs required to create all marketing deliverables

  • Collaborate with cross-functional teams to develop strategy and execute accurate and effective campaigns.

  • Continuous optimization of performance through sales feedback loops and analytic dashboard analysis


Qualifications:

  • Bachelor’s Degree or equivalent experience (4 years).
    • MBA a plus
    • CFP or other financial planning certifications a plus
  • Financial planning, retirement planning, insurance and/or annuities sales experience a plus
  • Prior experience with marketing campaign development (initiatives leveraging social media, sales collateral, content marketing, and financial education) and marketing to sales customer journey implementation  
  • Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team.
  • Extremely detail oriented with teamwork skills and the ability to work across functional teams and all levels of the organization
  • Strong interest in marketing and customer engagement
  • Top notch written and oral communication skills while in presence of executive leadership; expert in MS Office Suite (e.g., Word, PowerPoint, Excel)
  • General awareness of marketing automation and CRM tools
  • Experience with design-thinking, agile development or other innovation processes a plus
  • Collaborative mindset that inspires those around them (peers and those more senior) to be creative and try new things


Job Location/Travel

The position will be located in Newark, NJ. The person in this role will travel approx. once a month to meet in person with remote sales team.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
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